MARY KAY Introduction: Mary Kay is one of the largest cosmetic companies in the United States. Mary Kay Ash started her dream in 1963 when she first opened the doors to the very first Beauty by Mary Kay in Dallas‚ TX (Mary Kay‚ Inc.) It all began after she spent 25 years in direct selling for Stanley products. After a successful career with Stanley products‚ she started writing a book about direct sales‚ but it became a book about managing people. She started thinking about what a “dream company”
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Mary Kay Cosmetics: Sales Force Incentives Case Analysis Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate‚ recognize‚ and develop its beauty consultants‚ which include recognition in a monthly magazine‚ annual events‚ gifts and prizes and most importantly‚ financial incentives. At the heart of the financial incentives
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internationalize Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life savings of 5‚000 and the support of her 20-year-old son‚ Richard Rogers‚ who currently serves as execu tive chairman of Mary Kay‚ Inc. Mary Kay‚ Inc.‚ is one of the largest direct sellers of skin care and color cosmetics in the world. Now womens cosmetics industry is in a period of growing‚ because now women around the world for their skin care and more attention‚ for the appearance of consumption is increasing. And Mary Kay Inc.
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global basis could build rapid expansion with businesses internationally as long as the cultural and economic assessments are explored. 5. Segmenting‚ targeting‚ and positioning products globally As stated in the case‚ both Japan and China were mature and lucrative markets for cosmetics. MKCs must manage not just one product in one market‚ but a whole product line targeted at the same or different segments in the market. I think that MKC need to examine how the marketing strategies for each product
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Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan‚ China‚ both‚ or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China
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Mary Kay Cosmetics: Asian Market Entry (A) In February 1993‚ Curran Dandurand‚ senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group‚ was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years‚ but by 1992‚ international sales represented only 11% of the $1 billion total. In contrast‚ one of MKC’s U.S. competitors‚ Avon Products Inc.‚ derived over 55% of its $3.6 billion sales (at wholesale prices)
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In 1999‚ Mary Kay’s senior executives were contemplating a new strategy. This new strategy was necessary to face stagnant sales‚ changing consumer trends and increased competition. I. Background A. Industry and Distribution Channel Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and
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theories as you can to explain why the reward system adopted by Mary Kay works in China? a) Contingency Theory – Path Goal Theory or Goal Setting Theory Path Goal Theory is a contingency approach to leadership which under Mary Kay’s responsibility is to increase subordinates’ motivation by clarifying the behaviours necessary for task accomplishment and rewards. Under Path Goal Theory it must be formed by tangible award. Mary Kay increases her follower motivation by either (i) clarifying the
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Sales Mary Kay Cosmetics is not a traditional cosmetics company‚ as it sells its products directly to consumers through a sales force rather than in retail stores (Case). Each member of the Mary Kay sales force is an independent contractor with the company and works for herself (Case). Mary Kay compensates its beauty consultants in a variety of ways‚ ranging from commissions‚ to recognition‚ to incentive programs such as its VIP car program (Case). As it has expanded‚ Mary Kay ’s VIP car
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Mary Kay Inc December 2005 List of Contents and Tables 1. INTRODUCTION 1 1.1 Key Facts 1 Summary 1 Mary Kay Inc: Key Facts 1 2. CORPORATE OVERVIEW 1 2.1 Financial Performance 1 Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1 2.2 Geographic Coverage 2 Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2 2.3 Business Focus 3 Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3 Chart 1 Mary Kay Inc.: % Sales by Division 2004 3 3. STRATEGIC OVERVIEW 3 3.1 Operational Strategies
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