Mary Kay Inc

Powerful Essays
Topics: Marketing, Cosmetics
Mary Kay Inc

December 2005 List of Contents and Tables

1. INTRODUCTION 1
1.1 Key Facts 1
Summary 1 Mary Kay Inc: Key Facts 1
2. CORPORATE OVERVIEW 1
2.1 Financial Performance 1
Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1
2.2 Geographic Coverage 2
Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2
2.3 Business Focus 3
Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3
Chart 1 Mary Kay Inc.: % Sales by Division 2004 3
3. STRATEGIC OVERVIEW 3
3.1 Operational Strategies 3
3.2 Market Development 4
Table 4 Mary Kay Inc.: World Sales Performance of Company's Major Markets 5
4. COSMETICS AND TOILETRIES BUSINESS OF MARY KAY INC 5
4.1 Cosmetics and Toiletries Business Development 5
4.2 Cosmetics and Toiletries Net Sales & Profits 6
Table 5 Mary Kay Inc: Cosmetics and Toiletries Sales 2001-2004 7
5. MARY KAY INC PERFORMANCE IN COSMETICS AND TOILETRIES 7
5.1 Competitive Context 7
5.2 Company World Market Shares 7
Table 6 Mary Kay Inc: World Cosmetics and Toiletries Shares & Rankings by Sector 2001-2004 8
5.3 Company Shares by Region and Sector 8
Table 7 Mary Kay Inc: Regional Shares of Cosmetics and Toiletries by Sector 2004 9
5.4 Marketing Strategies 10
5.5 Distribution Strategies 10
6. MARY KAY INC COSMETICS AND TOILETRIES BRAND ASSESSMENT 11
6.1 Brand Portfolio 11
6.2 New Product Development 12
6.3 Core Brands 12
Table 8 Mary Kay Inc: Mary Kay Brand Shares in Cosmetics and Toiletries 2001-2004 13
Table 9 Mary Kay Inc: Mary Kay Regional Shares by Sector 2004 14
7. MARY KAY INC COSMETICS AND TOILETRIES STRATEGIC EVALUATION 15
7.1 Mary Kay Inc Sector Potential 15
Table 10 Mary Kay Inc: World Sales Performance of Key Sectors of Involvement 2004 16
7.2 SWOT Analysis 17
7.3 Future Prospects for Cosmetics and Toiletries Business 18
8. APPENDICES 19
8.1 Appendix 1 – Mary Kay Inc Brand Portfolio 20
Summary 2 Mary Kay Inc: Cosmetics and Toiletries Brands 2004 20
8.2 Appendix 2 – Subsidiaries and Affiliates of Mary Kay Inc

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mary Kay Inc.

    • 361 Words
    • 2 Pages

    the Mary Kay Case attached to this assignment right here (Mary Kay Inc.pdfPreview the documentView in a new window) and answer the following questions: a. The younger demographic is important to Mary Kay Inc. both as consumers of the company’s products and as its sales force. Since the market is one and the same, can the company utilize one marketing strategy targeting both consumers and sellers? Why or why not? b. What are particular characteristics about this younger demographic that Mary Kay…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mary Kay

    • 1370 Words
    • 6 Pages

    MARY KAY Introduction: Mary Kay is one of the largest cosmetic companies in the United States. Mary Kay Ash started her dream in 1963 when she first opened the doors to the very first Beauty by Mary Kay in Dallas, TX (Mary Kay, Inc.) It all began after she spent 25 years in direct selling for Stanley products. After a successful career with Stanley products, she started writing a book about direct sales, but it became a book about managing people. She started thinking about what a “dream company”…

    • 1370 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Mary Kay

    • 1476 Words
    • 4 Pages

    internationalize Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life savings of 5,000 and the support of her 20-year-old son, Richard Rogers, who currently serves as execu tive chairman of Mary Kay, Inc. Mary Kay, Inc., is one of the largest direct sellers of skin care and color cosmetics in the world. Now womens cosmetics industry is in a period of growing, because now women around the world for their skin care and more attention, for the appearance of consumption is increasing. And Mary Kay Inc. in…

    • 1476 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Mary Kay

    • 1955 Words
    • 8 Pages

    Mary Kay Cosmetics: Sales Force Incentives Case Analysis Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives…

    • 1955 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Mary Kay

    • 388 Words
    • 2 Pages

    Mary Kay Cosmetics: Asian Market Entry (A) In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group, was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years, but by 1992, international sales represented only 11% of the $1 billion total. In contrast, one of MKC’s U.S. competitors, Avon Products Inc., derived over 55% of its $3.6 billion sales (at wholesale prices)…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mary Kay

    • 934 Words
    • 4 Pages

    3. Discuss your thoughts regarding the effectiveness and difficulty of carrying out market research on a global basis. Consumer demand for value and convenience are now driving the global market, thanks to aggressive research. The acceleration of consumer lifestyles and a shift in power from supplier to retailer provides many companies an advantage over its competitors. One reason that global research is effective and has an advantage is because of the quality or superiority of the products or…

    • 934 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mary Kay

    • 2041 Words
    • 9 Pages

    Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan, China, both, or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China…

    • 2041 Words
    • 9 Pages
    Good Essays
  • Good Essays

    P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship…

    • 853 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mary Kay Cosmetics

    • 2828 Words
    • 7 Pages

    of the largest cosmetics companies in the United States, Mary Kay, Inc. specializes in the manufacture and direct sale of more than 200 products, including skin creams, cosmetics, fragrances, dietary supplements, and other personal care items. Its direct sales force consists primarily of women who sell full- or part-time through home demonstrations. As of 1999 the company operated in 29 countries around the world. Company Origins Mary Kay Ash founded the company that bears her name in 1963, after…

    • 2828 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Mary Kay case

    • 1577 Words
    • 5 Pages

    Question # 1 Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to…

    • 1577 Words
    • 5 Pages
    Good Essays