Jetstar Airways Review of the Marketing Strategy and Its Effectiveness Student name: Li Wei‚ ACCA registration number:2476566 Word count:® A review of the marketing stargety of an organisation and its effectiveness. Part 1: Project Objectives and Overall Research Approach 1.1. Introduction. This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities‚ developing
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Last week we applied the marketing process to a given company which was Jetstar. Firstly we sought to understand the marketplace and the customer needs and wants. We decided that Jetstar’s market was the low cost airline offering very low cost flights in Australia and abroad. The customers in that market are really after the cheapest flight possible while realising that they are sacrificing the comforts provided by a full service airline. Their basic needs and wants ultimately come down to the
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Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people on a limited
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Analysis 5 3.0 Marketing Strategy Analysis 6 3.1 Segmentation‚ Targeting and Positioning 6 3.1.1 Segmentation 6 3.1.2 Targeting 6 3.1.3 Positioning 7 4.0 Strategic Alliances 8 5.0 Sponsorship 9 6.0 Contribution to the Competitive Advantage and its Sustainability 10 6.1 Segmentation‚ Targeting and Positioning 10 6.2 Strategic Alliances and Sponsorship 10 7.0 Conclusion 11 8.0 References 12 Word Count: 3282 1.0 Introduction Etihad Airways‚ the national airline
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Company Digital Marketing Report 1.0 Situational Analysis 1.1 Company Analysis Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group‚ they operate across 19 different Australian destinations‚ and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline‚ and commit to doing so by
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Summary } Jetstar Airways HOW MODELING GUIDED THE BRAND MIGRATION STRATEGY OF A LOW COST CARRIER John Roberts‚ Peter Danaher‚ Ken Roberts‚ and Alan Simpson Turn to page … 42 ... to read the full article This article describes the application of a dynamic choice model of consumer preferences. It supported Jetstar‚ a subsidiary of Australia’s leading airline‚ QANTAS‚ to effectively and profitably compete in the low cost carrier marketplace. The evolution of the Jetstar strategy is traced
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Executive Summary Jetstar Airways is an Australia low-cost carrier airline based in Melbourne‚ Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost‚ Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean‚ with future plans of expanding
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IB 1170 Markets‚ Marketing & Strategy Matthew Baptista Gerlach 1201503 EXECUTIVE SUMMARY This report has been produced with the intention of providing a full analysis of the current situation of British Airways‚ through an evaluation of internal and external factors. External analysis
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ABSTRACT This Internet strategy paper is prepared for Qantas Airways with the aim of analyzing how Internet marketing was incorporated in the company’s business strategy. Gathering of needed information was done through utilizing electronic databases and journals from the library‚ as well as books related to the topic. In addition‚ websites of the various businesses involved were viewed for the latest company news and information. For the purposes of this paper‚ the Qantas Group is narrowed
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Task 1 1.1 The view on what strategy means‚ varies as it is expected. The reason for the existence of different definitions is the Greek root of the word strategy means the art of war. Some definitions are: Strategy is the skill of administering or planning (Webster ’s New World Dictionary‚ 1992). Strategy is the direction and scope of an organization in the long term‚ combining the resources of the organization with the changing environment and more particularly to markets and clients‚ in order
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