Consumer Behavior School of Business Management ‚ NMIMS FT MBA II Year Trimester IV 2013-2014 Goals: Post liberalization‚ companies in India that earlier had a very product oriented or sales oriented approach realized the need for customer orientation. It hence became imperative to know the customer not only on quantitative measures (What‚ how much)‚ but also on qualitative measures (the Whys & Haws). This meant understanding the external & individual determinants affecting consumer
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Question No.1. The meaning of the term ‘marketing’ remains an area of confusion in the minds of many. As a marketing practitioner‚ explain the implications and the real meaning of marketing. Show how this can be distinguished from selling. The term marketing is easily misinterpreted by a lot of people no matter they possessed the professional knowledge or not. Business itself is nothing but an exchange‚ and obviously it’s an understanding marketing and selling is a part of business. Selling is a
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11) Rajiv Dutta‚ “World Trade Organization and Legal Services: The Indian Scenario”‚ at www.insolindia.com/shimlaPDFs/worldTradeOrg.pdf (last visited on 23rd November‚ 2007). 14) Statement of Objects and Reasons‚ The Advocates Act‚ 1961. 15) Swapnil Joshi‚ “Changing Face Of The Legal Profession In India In The Era Of Globalization”‚ at http://www.legalserviceindia.com/articles/lprof.htm (last visited on 25th November‚ 2007). 17) World Bank Report on Emerging Service Sector‚ 1999 quoted in The Raghvan
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DESAI 11017 HETSHREE JOSHI 11029 KRUTI DESAI 11048 DHAIVAT SEADANI 11071 SUBMITTED TO: PROF. DR. BHAVESH VANPARIA TOLANI INSTITUTE OF MANAGEMENT STUDIES DECLARATION We the above group member and the students of first year PGDM Tolani Institute of Management Studies‚ declare that the research paper “DETERMINENTS OF YOUNGSTER’PREFACE TOWARDS FAST FOOD EATING”‚ is our own original work. * DHARA BAVAD 11006 * MANSI DESAI 11017 * HETSHREE JOSHI 11029 * KRUTI PANDYA
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PAPER PRESENTATION THE FILM SOCIETY MOVEMENT IN KERALA: A STUDY OF JOHN ABRAHAM ‘S FILM ‘AMMA ARIYAN’ INTRODUCTION ‘No form of art goes beyond ordinary consciousness as film does‚ straight to our emotions‚ deep in to the twilight of the soul’-Ingmar Bergman. Cinema provides an experience that cannot be found elsewhere. It can crystallize an emotion or an idea into a visual image. When cinema uses language the words can be integrated with images so that they become inseparable. The Malayalam
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MGMT 301 Fall 2008 Writing Assignment (125 points) Due in lab/recitation the week of October 21st (after submitting to SafeAssign) The purpose of this assignment is for you to apply concepts from this course by writing a clear and thoughtful report to an executive-level audience. Please choose EITHER the Delta Oil Diversity Case (see pg. 1) OR the Eclipse Airlines Ethics Case (see pg. 4). Detailed instructions for completing each case assignment are below. Delta Oil Diversity Case
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PROJECT ON PRESENTATED BY:- GROUP 10 RUCHITA AGARWAL ISHA SINGHAL SHREYANSH JOSHI SHASHANK KUSHWAHA PALLAVI AGARWAL MEGHA MAHAJAN ACKNOWLEDGEMENT There are certain quarters without whose guidance and support this project would not see the light of the day. My sincere thanks are to due to all of them. The Project Title “LG” I have completed
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The status of women in India has been subject to many great changes over the past few millennia.[4][5] From equal status with men in ancient times[6] through the low points of the medieval period‚[7] to the promotion of equal rights by many reformers‚ the history of women in India has been eventful. In modern India‚ women have held high offices in India including that of the President‚ Prime Minister‚ Speaker of the Lok Sabha and Leader of the Opposition. As of 2011‚ the Speaker of the Lok Sabha
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Page |1 Project Report On MARKET RESEARCH AND MARKET PENETRATION OF BUSINESS STANDARD WITH SUBMITTED BY‚ Poorna Page |2 Declaration I‚ Poorna hereby declare that the report on “summer training” entitled “Market Research and Market Penetration of Business Standard” is a result of my own work and indebtedness to work in publications‚ if any have been duly acknowledged. Place: Delhi Date: Signature Poorna Page |3 ACKNOWLEDGEMENT During the perseverance of this
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INTRODUCTION Over the past decade‚ increasing attention has been given to how workers express emotions in a variety of work settings. An under researched‚ aspect of the literature on emotions in organizational life concerns employers attempts to control and direct how employees display emotions to customers. Emotions are a double-edged sword at work. Emotions are ancient mechanisms that mobilize us to deal quickly with important interpersonal encounters. They have both a primal aspect and a motivational
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