Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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Marketing Strategy A Marketing strategy is a way of achieving a marketing objective. Marketing Tactics Marketing tactics are short-term actions to achieve the marketing strategy. For example: Marketing Objective – increase sales by 20% Marketing Strategy – selling the product in overseas markets. Marketing Tactic – Advertise the product in France and Spain first and then open up to other European countries if the campaign is successful. Examples of Marketing Strategy
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ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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Explain the advantages and disadvantages for jaguar of using just in time production rather than the more traditional just in case stock system. Just in time is a manufacturing method based on pull system which means the raw materials are only delivered only when needed which reduces waste due to overproduction and lowers the storage rent e.g. warehouse storage. Advantages: * Reducing set up times * Goods from warehouse to the production line flow much smoother which saves time. * Increases
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alysis of jaguar cars Introduction: Jaguar Cars was founded by Sir William Lyons in 1922. The main mission of the organisation is to “build beautiful fast cars” (Jaguar‚ 2008). Jaguar Cars is a major car manufacturer and is based in West Midlands‚ UK. Jaguar is a brand which has gained a lot of fame in many countries. Recently‚ Jaguar cars were taken over by Indian major Tata. As per FAME‚ the organisation has been classified and is stated to engage in “Design‚ development‚ manufacture and marketing
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Before Teradyne introduced their Jaguar Project in 2001‚ which should become a revolutionizing project management concept‚ the company tried different project scheduling tools such as the TQM or the APP. However there were not any significant improvements in the project planning and execution‚ which the company seniors were looking for. These project management tools required the employees to approach projects in a very regulated way‚ which they thought of as an intrusion to their free working culture
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hunters and eat a wide and varied diet from Deers and Tapirs to even Frogs‚ Mice and Livestock. They prefer the dense forest and swamps so that they have perfect cover for stalking their prey and they also are strong swimmers. The spotted fur of the Jaguar was highly sought after for fashion since the start of the 20th century so their numbers began to rapidly decline at this time. Although they still have a big range they are more sparsely spread out and the main populations are in the Amazon
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This following report will show you the classifications and information of the Jaguar‚ Tiger Shark‚ Earth Worm‚ Red Wood‚ and Killer Whale.<table border="1"><tr>Category</td><td>Jaguar</td><td>Tiger Shark</td><td>Earth Worm</td><td>Red Wood</td><td>Killer Whale.</td></tr><tr>Kingdom-</td><td>Animalia</td><td>Animalia</td><td>Animalia </td><td>Plantae</td><td>Animalia. </td></tr><tr>Phylum-</td><td>Chordata</td><td>Chordata</td><td>Annelida</td><td>Embryophyta</td><td>Chordata</td></tr><tr>Class-
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The Jaguar project was not as successful as it should have been‚ not because of bad people or bad processes‚ but because top management failed to provide the cultural and institutional training necessary to effectively implement these substantive cultural changes. Unlike the TQM implementation‚ there was no top management directive to make the cultural value changes to require/mandate/motivate people utilize the new Jaguar process management tools and take ownership in the new technologies‚ strategies
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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