ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
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Global Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Marketing Strategies of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a
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Retail Service Mix 2 – Location Management In this report i will discuss the stages of location and what may prevent them from happening. I will also include the methods of catchment‚ site selection analysis and comparison. I will also discuss the importance of store location and the recent changes in Marks and Spencers. 1. McGoldrick believes that there are 3 stages in discovering the perfect location for a new store‚ Search‚ Viability and Micro. Search is identifying a location where
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management is able to take informed decisions. Timely and accurate information also empowers the Company to be proactive rather than reactive to trends or situations. Company Profile A leading retail food company‚ pan India presence‚ 500 employees‚ turnover INR 180 million. Challenge In the retail food industry‚ one of the keys to survival and growth is having timely information on food costs and other line items. Our client’s accounts department was not able to put together this critical information
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Theories of Retail Change How Retailers grow‚ develop‚ expand‚ and change • Theories of retail change show patterns in retailing over time… What is useful about looking at the past? Theories of Retail Change Cyclical Environmental Conflict-4 stages Wheel of Retailing Retail Life Cycle Retail Accordion Evolution Theory Institutional Theory • • • • Shock Defensive retreat Acknowledgement Adaptation Marketing man http://www.youtube.com/watch?v=E29A7BK z9B8 Wheel of retailing chart Retail
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of Business Administration Retail Operations – BBARO Semester 6 CA0032 – Retail Services Management (4 credits) (Book ID: B1143) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Explain the importance of Service marketing. What are the basic differences between the marketing of goods and services? 2. Describe the employees’ role in service delivery. 3. Write a brief note on “extended service marketing mix for Retail” 4. What is meant by “service
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Standard Operating Procedures in Retail: Standard Operating Procedure (SOP) is a set of written instructions that document a routine or repetitive activity followed by an organization. Operational procedures are vital to the business of running a retail store. Procedures typically cover all activities in the store‚ from sales transactions to customer support to inventory. The development and use of SOP has various advantages for the organization. Following standard operating procedures increases
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RETAIL STRATEGY A Business Report 2012 Authors: Jacqueline Santoso Lutan 21249091 Lynn Linxiu Chen 22915354 Tina Yue Zhao 23120355 Vicky Adriadne Njiauw 22120262
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FDI in Retail is a Great Opportunity Much of the reaction to the opening of retail sector does not take into account an important fact: businesses fail The Union government‚ after the recent petrol price increase‚ may be in a mood for reforms. Opening multi-brand for foreign direct investment (FDI) seems to be the next logical step. Thinking about international retailers‚ the US-based retailer Wal-Mart often springs to mind. Wal-Mart is symbolic of foreign retailers so this is not surprising. It
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Chapter 3: Posing the Questions In the third chapter of City Lights: Urban-Suburban Life in the Global Society‚ the author discusses the "romance of science"‚ how we build hypotheses and conduct research and how ideologies and values form our way of thinking. This chapter is important as it challenges the reader to think more analytically and to challenge ideas they may already have formed. "As the late astronomer Carl Sagan put it‚ ’skeptical scrutiny is the means‚ in...science...by which deep
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