that designs and sells ready-to-assemble furniture appliances‚ and home accessories. The company is the world’s largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad‚ who later became one of the richest people in the world. The name IKEA is a acronym comprising the initials of Ingvar Kamprad‚ Elmtaryd (the farm where he grew up) and Agunnaryd (his hometown in Smland‚ South Sweden). Before 1951 IKEA just the selling the basic house hold good at the discount price and
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IKEA – THE GLOBAL RETAILER IKEA may be the world’s most successful global retailer. Established by Ingvar Kamprad in Sweden in 1943 when he was just 17 years old‚ today the homefurnishing superstore has grown into a global cult brand with 230 stores in 33 countries that host 410 million shoppers a year and generate sales of €14.8 billion (±R141 billion). Kamprad himself‚ who still owns the private company‚ is rumoured to be the world’s richest man. IKEA’S target market is the global middle class
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of the world’s top low-cost furniture retailers. IKEA was founded in Sweden by Ingvar Kamprad in 1943‚ when he was just 17 years old and is now owned by a Dutch-registered foundation‚ controlled by the Kamprad family. Inter IKEA Systems B.V. is the owner/franchiser of the IKEA trademark and Concept. The company name is a composite of the first letters in his
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and sells ready-to-assemble furniture such as beds‚ chairs‚ and desks‚ appliances and home accessories. The company is the world’s largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden‚ the company is named as an acronym comprising the initials of the founder’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his hometown (Agunnaryd‚ in Småland‚ South Sweden). The groups of companies that form IKEA are all controlled by INGKA Holding .‚ a Dutch corporation
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IKEA’s Marketing Strategy IKEA is a privately held‚ international home products company that designs and sells ready-to-assemble furniture. The company is the world’s largest furniture retailer. It was founded in 1943 by 17-year-old Ingvar Kamprad in Southern Sweden. As of October 2011‚ IKEA has 326 furniture stores‚ operates in 38 countries and engages 1‚500 suppliers of 12.000 products. In fiscal year 2010‚ it sold $23.1 billion worth of goods‚ a 7.7 percent increase over 2009 (http://en.wikipedia
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Executive summary Swedish company IKEA was the world’s largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76‚000. IKEA offered nearly 12‚000 items to the home furnishings market worldwide. It sold a wide range of products including furniture‚ accessories‚ bathrooms and kitchens at 186 retail stores in 30 countries across Europe‚ North America‚ Southeast Asia‚ Middle East and Austral. IKEA
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TABLE OF CONTENTS Topic Page 1.0 INTRODUCTION OF THE AUTHOR 2.0 BOOK REVIEW 3.0 REFERENCE 4.0 APPENDIX 1 2 10 11 1.0 INTRODUCTION OF THE AUTHOR Elen Lewis is an experienced writer‚ editor‚ author and ghost-writer of books‚ annual reports‚ websites‚ blogs‚ magazines‚ newsletters‚ Facebook pages‚ articles and tweets. She has been the editor of The Marketing Society for eight years and the editor of 26 for two years. She is also a writing trainer who helps organisations
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The company‚ which pioneered flat-pack design furniture at affordable prices‚ is now the world’s largest furniture manufacturer. IKEA was founded in 1943 by Ingvar Kamprad in Sweden and it is owned by a Dutch-registered foundation controlled by the Kamprad family. IKEA is an acronym comprising the initials of the founder’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his home county. The company distributes its products through its retail outlets. The chain has 315 stores in 36
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beds and desks‚ appliances and home accessories. The company is the world ’s largest furniture retailer. It was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. As of October 2010‚ the chain has 313 stores in 38 countries‚ most of them in Europe‚ North America‚ Asia and Australia. The word IKEA was an acronym of his name and address: Ingvar Kamprad and Elmtaryd‚ Agunnaryd--the name of his farm and the name of the village it was located within. IKEA’s Business Model: IKEA’s competitive
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of the 41 heavily indebted poor countries (567 million people) is less than the worlds 7 richest people combined. The seven richest people in the world are Bill Gates $52.0 Billion‚ Warren Buffet $52.0 Billion‚ Carlos Slim Helu $49.0 Billion‚ Ingvar Kamprad & Family $33.0 Billion‚ Lakshmi Mittal $32.0 Billion‚ Sheldon Adelson $26.5 Billion‚ and Bernard Arnault $26.0 Billion. That’s over 174.5 Billion dollars‚ and 576 million people can’t accumulate 174.5 billion dollars. Yeah that states that poverty
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