The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”‚ “win a tour to Singapore”‚ “30% extra in a pack of one kg”‚ “scratch the card and win a prize” etc. You might also have seen gifts like lunch box‚ pencil box‚ pen‚ shampoo pouch etc. offered free with some products. There are also exchange offers‚ like in exchange of existing model of television you can get
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Consumer Promotions Defined 1 Consumer Promotions Defined Name OMM 615 Date Consumer Promotions Defined 2 In an effort to continue commerce‚ consumerism and capitalism businesses must be strategic and creative in enticing consumers to purchase products and services. Today consumer is bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed
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Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discrimination through the use of sales promotions. They can charge different prices to different consumers and trade segments depending on how sensitive each segment is to particular prices. Coupons‚ special sales events
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Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various classifications of sales promotion techniques include discounts and deals‚ increasing industry visibility‚ price-based consumer sales promotions‚ and attention-getting consumer sales promotions. Discounts
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Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix‚ and in personal selling. 6 Identify the seven basic identify the different
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Marketing Communications Process Marketing Communications Process According to Dynamic Integration‚ IMC is described as a "management concept that is designed to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ and direct marketing work together as a unified force‚ rather than permitting each to work in isolation." The communication must start from the consumer’s point of view and communicate a consistent message across multi channels and management
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Journal of Promotion Management‚ 16:467–479‚ 2010 Copyright © Taylor & Francis Group‚ LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington‚ Wellington‚ New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University‚ Hong Kong‚ China JAMES HENRY and JOHN GUTHRIE University of Otago‚ Dunedin‚ New Zealand KIM-SHYAN
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MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market
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Performance The medium is the general category of available delivery systems. Reach is a measure of the number of different audience members exposed at least once to a media vehicle in a given period of time. Coverage refers to the potential audience that might receive the message through a vehicle. Frequency refers to the number of times the receiver is exposed to the media vehicle in a specified period. The media vehicle is the specific carrier within a media class. Flexibility may be needed to address
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