COVER PAGE MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 |
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Woolworths which has been deemed untouchable for more than a decade is now in a price war with Coles which was a shambles just three years ago. The price of milk is down and staying down is one of the recent aggressive price cuts introduced in a five year plan. The strategy of Coles is simple. By setting lower prices‚ a company hopes to win back its customers and in this way sees an opportunity to increase market share or profits. However‚ many unprofitable price wars happen‚ because the fact that
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for the feedback. We should lunch another substitute media plan. 3. Confirm the media plan and budget for implementation with client. Draft a contract. Ensure this meets with legal and ethical requirements and the requirements of the brief. Woolworths Head Quarter Confirmation of Advertising Fees Dear Director of MX Newspaper‚ This is the confirmation letter of your advertising
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amount is disclosed in the Note 11 of Notes to consolidated financial statements (Woolworths 2012‚ p 126). b) Movements in carrying value of goodwill The carrying value of goodwill at the beginning of the period was $3227.7M (Woolworths 2012‚ p 126). An additional $42.1M was recognised throughout the year due to additional acquisition of businesses‚ with less $1.5M for disposals and $0.7M for other expenses. Woolworths also recognised an impairment loss of $70.6M for the year. There was also an
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3. Porter’s Five Forces on Woolworths Porter’s five forces analysis was formed by Michael E. Porter in 1979 and this framework has had immense influence on industry analysis and strategy development (Davenport and Prusak‚ 2003). These five forces determine the competitiveness of the company and the attractiveness of the market‚ as a result‚ a well understanding of five forces may help a company get to know more about its industrial structure and find out a proper position with both high profitability
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Assignment 1 – Individual Case Study (Woolworths) Introduction Woolworths is one of the top 25 food retailers in the world holding approximately 31% of the food retail sector in Australia‚ with approximately 3100 suppliers providing some 3162 stores across Australia and New Zealand and employing over 191‚000 people. Woolworths is constantly changing to meet consumer demands. Since opening it’s first store in 1924‚ with a nominal capital of 25‚000 shares only 15‚000 of those shares were available
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Financial Analysis of Woolworths Limited 10 October 2011 By: Huatong (Claire) Liu To: Potential investors Executive Summary The primary purpose of this report is to determine whether Woolworths Limited is an appropriate and profitable company to invest in. Specific objectives include analysis of annual reports of Woolworths and its competitors (Wesfarmers) as well as interpretation of relevant government and industry statistics‚ stock exchange‚ market information and media comments
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Section A Question 1 1.1 There are six components of the macro environment: 1. Political environment 2. Economic environment 3. Social environment 4. Technological environment 5. Legal environment 6. Environmental environment The above components have affected Johnson Matthey as follows: 1.1.1 Political environmental factors Johnson Matthey is a globally operated organisation‚ having operations in more than 30 countries. Therefore alterations in the laws and taxes in the countries
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OF WEBSITE AND SOCIAL MEDIA OF WOOLWORTHS LTD Woolworths Ltd is retailer so main goal is to sell. Scale of online shopping increased manifold in last two decades. In present time in developed countries‚ such as Australia customers can buy online almost everything. On this base arose the need to create a new field of marketing – internet marketing and e-commerce. THE BASIC UTILITY AND USER-FRIENDLINESS OF THE FIRM’S WEBSITES From all 32 divisions of Woolworths Ltd‚ 16 have websites. Also there
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responsibility is when a business owes a duty towards the community as well as the environment. Businesses such as Coles and Woolworths take an individualism view in which they only care about their long term self - interest e.g. profits and sadly neglect their suppliers. Factors influencing ethical behaviour include: the person‚ organisation and the environment. Woolworths is focused on brand and loyalty while Coles are focused on increasing basket size. Although
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