Introduction to Marketing Written Report SK-II Segmentation‚ Targeting & Positioning in Hong Kong Group Members: (Group 2) Chan Yuk Fung‚ Nichole Ho Wai Ki‚ Vivian Kwan Tsz Kwan‚ Sita Ng Chun Ting‚ Jacky Yuen Ka Wai Date of Submission: 18 Apr 2012 Content 1) Introduction of SK-II P.3 2) Segmentation for SK-II customers P.3-4 3) Analysis of SK-II Segmentation P.4 4) How SK-II target their customers P.4-5
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One of the best solutions for Prada to solve this problem is to raise capital in the stock market‚ which we could refer as IPO. Given the current market conditions‚ listing in Hong Kong might appears to be the best choice after all. But‚ before we go further in details about the pros and cons about listing in Hong Kong‚ we should first discuss the reasons why we choose IPO over Debt and Strategic partnership. Compare to issuing debt‚ an IPO will not add any more burden to the company’s balance
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interests in five operating segments‚ including property development and investment‚ beverages‚ trading and industrial services‚ marine services‚ and aviation. The group primarily operates in Asia and North America. It is headquartered in Queensway‚ Hong Kong and employed about 74‚192 people as on December 31‚ 2012. The group recorded revenues of HK$43‚859 million ($5‚653.4 million) during the financial year ended December 2012 (FY2012)‚ an increase of 20.9% over FY2011. The operating profit of the group
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In 2011‚ Hong Kong people aged up to 65 and above total for 13 per cent of the population that is a rapidly growing in ageing population. The ratio is evaluated to increase in 19 per cent by 2021 and will up to 30 per cent by 2041. According to this investigation‚ the Hong Kong Government first introduced the MPF concept in 1995 to assure that every citizens working in Hong Kong prepare the financial provision while they are retirement. In August 1995‚ Hong Kong Government announced a major stage
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Name of Company: LONDON BISCUITS BERHAD 1.0 Introduction Earlier on‚ biscuits were regarded as part of people who were ill‚ but at present is one of the most preferred fast foods across various age groups. This was the time when the urban population was looking for ready-made food at a convenient cost. The London Biscuits Berhad (LBB) is one of the most prominent biscuits brands in Malaysia. The company was established during 1981 and till today has managed to maintain a distinctive position
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INTERVIEW WITH: JEFFREY NG‚ CEO AND FOUNDER OF ZORPIA.COM SUBJECT: CROSS-CULTURAL ANALYSIS OF TECHNOLOGY-BASED EDUCATION IN EARLY YEARS OF CHILDHOOD INTERVIEWER: DARLA SUIT‚ STUDENT AT SAINT LEO UNIVERSITY CENTER FOR ONLINE LEARNING MAJOR: BUSINESS ADMINISTRATION‚ MANAGEMENTSPECIALIZATION Interviewer: Hello‚ Jeffrey. I want to thank you for taking the time for this interview. I know you are very busy. Your company which you founded in February 2003 is Zorpia.com. I’ve always
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Case Report April 1‚ 2010 Executive Summary Unicon is a major player in the flourishing Hong Kong market for pre-cast concrete products and Mr. Li‚ the deputy managing director is pursuing the idea of “blanket” approval for Unicon’s custom design concrete products with one of it’s largest customers‚ the Hong Kong Housing Authority. This proposition could offer savings to both Unicon and the customer but this could adversely affect the relations with
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hotel in Hong Kong opened in 30th August 2010 Location Background Hong Kong is one of two special administrative regions of China. Located in the southeast coast of China‚ this city enjoys outstanding infrastructure and deep-rooted financial market. Two of the main industries in Hong Kong are tourism and hotel service. Hong Kong welcomed roughly 27‚000 tourists in 2007 and the trend indicated this number to increase sharply each year. In 2009‚ the economic stroke Hong Kong and affected
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leave their home. (3) Bargaining Power of Suppliers a. Bargaining power of suppliers is low as G2000 won’t depend on single or two suppliers. G2000 has a lot of suppliers and it has its own designer. All the suppliers and designers are from Hong Kong headquarter.
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VACATIONS OF HONG KONG PEOPLE Hong Kong people love spending their vacations in a different city or country and they love experiencing others cultures. In early years‚ Hong Kong people travelled around through travel agencies; nowadays‚ they plan the trip and schedule by themselves because they would like to have a more flexible and special vacation. They do not only choose the places which they have not been to‚ but sometimes they will re-visit the places that they like the most and have a relaxing
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