RIN v/s TIDE FACULTY:PROF.UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER‚2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the big two P&G and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when P&G introduced
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(Original source: http://www.guardian.co.uk/politics/2009/mar/29/cool-britannia-g20-blair-brown/print) Stryker McGuire The Observer‚ Sunday 29 March 2009 This time I’ve come to bury Cool Britannia American journalist Stryker McGuire wrote the magazine article that initiated the ’Cool Britannia’ phenomenon in 1996. Back then‚ the City was the engine of our prosperity‚ British music‚ nightlife‚ art and fashion were the best in the world‚ and a young‚ dynamic Tony Blair was about to topple the Tories
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THE GOOD LIFE? CHAPTER ONE: THE INTRODUCTION TO THE GOOD LIFE “Are you sure this is what you really want?” asked Betsy. “Of course this is what I want to do!” replied Vivian as they walked into the local barbershop. Vivian was an idealist secretary at a local law office. Although she really liked her job‚ she dreamed of a better life of fame and grandeur. Vivian sat down in the tall‚ uncomfortable barber chair as she asked him for the popular Clara Bow haircut. As the tall solemn
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nuts and bolts of an automobile‚ Vögel says the next generation of BMW 5 Series and 7 Series sedans will be the most Net-savvy cars on the road. And if he’s right‚ it’ll be because Vögel had the vision to see the importance of the technology and the gumption to build it so everyone at the automaker could recognize its potential. "We are encouraged to make decisions on our own and defend them‚" says Vögel. "Risk-taking is part of the job." Vögel’s project is only a tiny part of BMW’s vast innovation
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Table of Contents ABSTRACT This research paper is an appreciation of Shakespeare’s portrayal of women in his plays. It examines how Shakespeare’s writings reflect the treatment of women during the 16th century. Does he reveal himself as being sexist and misogynist? In how far are his views about the sexes influenced by the conceptions of gender in the Elizabethan time‚ and does he support‚ question or even reject them? Ch. 1 posits the oppression of women as being a representation of
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Death and Sexuality in D.H Lawrence David Herbert Lawrence (1885-1930) has been described as bewildering‚ controversial‚ outrageous and “radically out of sync with his culture”. As Anne Fernihough states in the introduction to “The Cambridge Companion to D.H. Lawrence”‚ “[Lawrence’s prose] is intellectually and emotionally demanding ‚its unevenness‚ its tendency to repetition and excess‚ its sometimes outrageous flouting of aesthetic norms...are notorious. And as shall be observed‚ these conflicting
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BUSINESS‚ SOCIETY & ETHICS BA 3102‚ 015 Prof. Stuart M. Schmidt Fall 2014 Office: Alter 351 [Main Campus] Temple University MWF 2-4:00 & by Appt. W 5:30-8:00 Voice: (215) 204-1621 Virtual Office: schmidt@temple.edu ______________________________________________________________________ COURSE OBJECTIVES: 1. To increase
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Machiavelli: Principality and Republic Among the most widely-read of the Renaissance thinkers was Niccolò Machiavelli‚ a Florentine politician who retired from public service to write at length on the skill required for successfully running the state. Impatient with abstract reflections on the way things "ought" to be‚ Machiavelli focused on the way things are‚ illustrating his own intensely practical convictions with frequent examples from the historical record. Although he shared with other humanists
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dark and scary‚ so we can keep it in a corner and ignore it. When he adds humour to it‚ then we begin to be able to relate to it‚ they share similar emotions. .fear. Lewis has to face various hurdles throughout the play. He suffers from a lack of gumption at first. His major hurdle is Henry. Lewis realises that he has got to get Henry to stay. Through rehearsing he is connecting emotionally with the patients. Every scene is a hurdle. Each time he learns to care about the patients as individuals
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both World War I and World War II for national news services‚ and was married as many times as Hollywood celebrities — and yet he found time to write novels and stories that feature men and women facing both death and emotional crises with grit‚ gumption‚ and grand tenacity. Hemingway’s heroes are characterized by their unflinching integrity. They do not compromise. They are vulnerable but are not defined by their vulnerability. Hemingway’s men and women are often defiant of what society expects
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