Executive Summary We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike‚ our goal has always been to give consumers what they want now‚ as well as to anticipate their future tastes‚ and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena‚ thus developing an entirely new product category. Our branding
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of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league‚ including the NBA‚ NHL‚ MLB‚ NFL and NASCAR‚ are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade‚ two other smaller market sports drinks‚ have limited sponsorships of smaller sports leagues including the NCAA. The question is‚ how effective is Gatorade and other sports drinks in doing what it they’re advertised to do? One has to wonder if the wide use of Gatorade is merely
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| Assignment Cover Sheet | | | | |Program: |Bachelor of Applied Science in Supervision and Management | |Course Number and Title : |MAN3240 – Organizational Behavior
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and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which includes an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001‚ which added the Gatorade brand to its portfolio. Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as‚ Pepsi‚ 7UP‚ Mirinda‚ Slice‚ Mountain
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The demographic transition model describes how the population of a country changes over time. It gives changes in birth rates and death rates‚ and shows that countries pass through five different stages of population change (Stage one – High fluctuation‚ Stage two – Early expanding‚ Stage three – Late expanding‚ Stage four – Low fluctuating and Stage five – Decline) The demographic transition model has both strengths and weaknesses for example some strengths would include that the demographic transition
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market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade products is 84.7% of the sports drink market. These Gatorade products include traditional Gatorade‚ Gatorade Frost‚ Gatorade Fierce‚ Gatorade X Factor Gatorade All Star‚ Gatorade Ice‚ Gatorade Extreme‚ and Gatorade Endurance Formula. The combined sales for these Gatorade products were $2.1 billion for the 52 weeks
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heterogeneous needs of many consumers into segments comprising the homogeneous needs of smaller groups (Guille M). Segmentation is usually done by demography‚ geography and socioeconomic variables. The easiest way to segment consumer market is to use demographic variables such as age‚ gender and education level. Organizations that operate globally usually segment consumer market geographically. Besides‚ socioeconomic variables are to segment the market regarding the income‚ social class and also lifestyle
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Smithburg had bought Stokely-Van Camp in 1983‚ mainly for its Gatorade‚ then a $90 million sports drink. Even though he drew criticism‚ Smithburg turned Gatorade into a billion dollar brand. Quaker Oats bought Snapple in 1993 for an extravagant $1.7 billion dollars even though industry leaders thought it was only worth $700 million. Smithburg’s strategy was to use the strength of Snapple’s distributors in the cold channel to help Gatorade and use Gatorade’s strength in the supermarkets to help Snapple
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"We have an excellent sales and marketing team here at Gatorade. We believe we do know how to build brands‚ we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi‚ President of the Quaker Oats Beverage Company‚ North America.1 SUMMARY The Quaker Oats Company‚ founded in 1891‚ is one of America’s oldest food enterprises. From its start in the domestic ready-to-eat cereal market‚ Quaker grew
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Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade wasn’t the only division produced by Quaker Oats. The company also had divisions in breakfast foods‚ pet foods‚ golden grains‚
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