Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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HS-404 Homosexuality in Popular Hindi Cinema Abstract:India is a country with vibrant popular culture. Nowhere is the collective consciousness of the nation probably better essayed than in the cinema‚ which is viewed with passionate enthusiasm. Taking Popular Hindi Cinema as a mainstay of Indian culture‚ this article tries to create a link between the depiction of homosexuality in Popular Hindi Cinema and the society. Different viewpoints are looked from and observed in Indian popular culture‚ such
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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By The River Jack Hodgins displays a significant contrast in character between the husband and wife in “By the River”. Crystal Styan’s selfless and meek personality is evidently over powered by her narrow-minded spouse‚ Jim Styan. Their ambitions and desires in life are on completely different paths‚ making their marriage surprising. Every aspect involving life goals‚ care for tasks‚ and priorities differ between Crystal and Jim. The ambitions and desired lifestyles of Crystal and Jim
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‘By the River’ Essay The story of Harry Hodby living in a small country town and his growth into a young man is a ‘bildungsroman’. That is‚ it describes his coming of age‚ a process that moves children‚ sometimes quite roughly‚ into the adult world. The death of his mother and the loss of a dear childhood friend certainly force Harry to enter this adult world‚ as they teach him the importance of close and supporting relationships. Harry has to take on adult responsibilities earlier than expected
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“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
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What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
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search River Padma in Rainy Season River Meghna from the bridge over the river Bangladesh is a riverine country. About 800 rivers including tributaries flow through the country constituting a waterway of total length around 24‚140 km.[1] Most of the country’s land is formed through silt brought by the rivers. Following is a list of some of the major rivers of Bangladesh: * Atrai River * Bangali River * Balu River * Baral River * Biskhali River * Bhairab River * Brahmaputra
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