• What is the name of your company? • The company I have chosen for my sustainability report is PepsiCo‚ Inc. The most current information can be found at the following link below http://static.globalreporting.org/report-pdfs/2013/7ef863b63dfed3abda0e54c9f63008b8.pdf • What are the company’s products? • PepsiCo is a global leader in the food and beverage industry. Their main businesses include; Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay and Pepsi-Cola — each line makes large variety of
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Follow Twitter @Faran_Karem ---->https://twitter.com/Faran_Karem PEPSICO AND THE ENVIRONMENT “Performance with Purpose”. That is American multinational corporation PepsiCo’s commitment statement. With operations in 200+ countries‚ PepsiCo has been dubbed the second largest food and beverage brand in the world. Focusing on environmental sustainability and reducing its carbon footprint‚ PepsiCo is said to be a proactive industry leader in decreasing their global impact‚ while being profitable
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Market 4. PepsiCo SWAT Analysis 5. Environmental scan of today’s carbonated beverage marketplace 5. Target Markets 6. Marketing Mix a) Product b) Price c) Place d) Promotion 7. Main Strategies 8. Monitoring and Control 9. Observation and Recommendations 10. Conclusion 11. References 1. EXECUTIVE SUMMARY I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience. A strategic plan for PepsiCo North America
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concentrates and syrups in the world‚ and also marketed and distributed a variety of non carbonated-beverage product‚ which included minute maid orange juice‚ Fruitopia‚ Dasani bottled water‚ and Nestea‚ among others. Company Background Pepsico‚ Inc : In 2000‚ PepsiCo‚ Inc.‚ was a $20-billion company involved in the snack-food‚ soft-drink and noncarbonated-beverage business. The company sold and distributed salty and sweet snacks under the Frito-Lay trademark‚ and manufactured concentrate of pepsi
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PROJECT REPORT FOR BUSINESS STRATEGY-1 EVOLUTION OF BUSINESS STRATEGIES AT PEPSICO Submitted to: Submitted By: Prof. Sanjany Sharan Prashant Sharma Parul Kapoor Mohit Madan Prerna Gupta Murali Krishna (Section-A) (Group – 10) ACKNOWLEDGEMENT We take this opportunity to express our gratitude towards Mr. Sanjay Sharan‚ Department of Marketing‚ IBS‚ Hyderabad. We are indebted to him for the expertise and invaluable
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would require the concentrate producer to purchase a minority share in the company that would ideally be 49% . This is because the more shares the producer buys‚ the more growth and profit margins I expect to have. This was seen with the Gallardo-PepsiCo joint venture expectations. Plus‚ I would like to name more directors than the producer. • As we have seen in the text‚ concentrate producers and bottlers may have opposite interests: when the first wants to increase sales disregarding the size of
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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PepsiCo SWOT Analysis Posted on January 5‚ 2014 by John Dudovskiy SWOT analysis is one of the most popular strategic analytical methods that helps to generate categorise information about strengths‚ weaknesses‚ opportunities‚ and threats for businesses to be used in strategic decision-making. PepsiCo SWOT analysis is presented on the table below: Strengths Strong leadership from CEO Indra Nooyi Large‚ yet focused brand portfolio High level of customer loyalty for most of the brands within product
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Pepsico has been in existence since the early 1900’s. Since that time there has been an explosion of new and innovative soft drinks available to the public. Laurent Nielly‚ former vice president of innovation for Pepsi-Cola North America Beverages and currently with the PepsiCo International division says that Pepsi beverages must give the consumer a felling of “joy‚ excitement and fun” (Demetrakakes‚ 2008). His idea is that the consumer should smile when using a PepsiCo product; this is the focus
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A. ABSTRACT Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years since 1903‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi
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