An approach to mastering the marketing mix Michael D’Esopo and Eric Almquist Michael D’Esopo is a Senior Partner with Lippincott Mercer‚ Boston‚ Massachusetts‚ USA. He can be reached at michael.desopo@ lm.mmc.com. Eric Almquist is a Senior Partner with Lippincott Mercer‚ Boston‚ Massachusetts‚ USA. He can be contacted at eric.almquist@lm. mmc.com ith eyes fixed firmly on growth‚ CEOs are now acutely aware that their marketing investments are perhaps the last significant elements
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From Quaid-e-Azam to Quaid-e-Awam The twentieth century has witnessed remarkable changes in the field of politics‚ sports‚ science and technology. This ever changing landscape of the world has warranted great leaders to emerge and significantly alter the course of history. Such names include Steve Jobs‚ Jack Welch‚ Bill Gates and Mother Teresa; all of which have had a profound impact on the global arena. However‚ where there has been great prosperity‚ there has also been great injustice‚ poverty
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A History Of Quaid-e-Azam :- Quaid-e-Azam‚ Muhammad Ali Jinnah was born on 25th December 1876 at Vazeer Mansion Karachi‚ was the first of seven children of Jinnah bhai‚ a prosperous merchant. After being taught at home‚ Jinnah was sent to the Sindh Madrasah High School in 1887. Later he attended the Mission High School‚ where‚ at the age of 16‚ he passed the matriculation examination of the University of Bombay. On the advice of an English friend‚ his father decided to send him to England to acquire
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Studies A Research Journal of South Asian Studies Vol. 28‚ No. 1‚ January – June 2013‚ pp.261-263 BOOK REVIEW The Charismatic Leader: Quaid-i-Azam Mohammad Ali Jinnah and the Creation of Pakistan Sikandar Hayat Oxford University Press‚ Karachi Reviewed By Muhammad Iqbal Chawla University of the Punjab‚ Lahore Introduction The figure and personality of the Quaid-i-Azam Mohammad Ali Jinnah is a fertile area for researchers‚ for he played a key role in the creation of Pakistan which altered the political
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Fourteen Points of Quaid-i-Azam: Jinnah dismisses the Nehru Report as he considered disapproval of his proposition by the Conference an affront to the whole Muslim group of the nation. Yet‚ the reality was that Jinnah’s proposition were outvoted in the meeting. The Muslim League‚ then under the administration of Jinnah‚ immediately raised the well known ’Fourteen focuses’ exemplifying the base requests of the Muslim group in India. In a meeting of the Muslim League held in 1929 in Delhi Jinnah revoking
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ESSAY: "MY FAVOURITE PERSONALITY" Every person in this world has a hero. People have heroes because they really admire that person and they really look up to that person. They want to do what they have done and they have achieved in their life. Like every person‚ I also have a hero. My hero had a great personality and a great heart. His name is Quaid-e-Azam Mohammad Ali Jinnah. I choose him as my hero because I really admire him. I admire his style‚ his personality and what he did for
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ACCF/AHA Pocket Guideline Adapted from the 2011 ACCF/AHA Guideline for the Diagnosis and Treatment of Hypertrophic Cardiomyopathy November 2011 Developed in Collaboration With the American Association for Thoracic Surgery‚ American Society of Echocardiography‚ American Society of Nuclear Cardiology‚ Heart Failure Society of America‚ Heart Rhythm Society‚ Society for Cardiovascular Angiography and Interventions‚ and Society of Thoracic Surgeons © 2011 by the American College of Cardiology Foundation
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My Favourite Personality In my world‚ one of the most important person in my life is my mother. My mother is my friend as well as an advisor. She always used to said "It makes no difference when you say it won’t be easy" it is only for teaching me not to give up when things get hard. She is not my whole life‚ but she is still a big part in my heart. I can’t imagine world without her. When I was school boy ‚I was weak in some subjects. I tried to practice again and again‚ but it still useless
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“I am an Indian first second and last.” Advice to young Raja of Mahmudabad Circa 1925 "I have nothing to do with this pseudo-religious approach that ****hi is advocating" Jinnah speaking to Durga Das in London “Come forward as servants of Islam‚ organise the people economically‚ socially‚ educationally and politically and I am sure that you will be a power that will be accepted by everybody.” Presidential Address at the All India Muslim League‚ Lahore March 23‚ 1940 "I have
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QUAID-E-AZAM’S LIFE AFTER THE INDEPENDENCE GOVERNOR-GENERAL: Jinnah became the first Governor-General of Pakistan and president of its constituent assembly. Inaugurating the assembly on August 11‚ 1947‚ Jinnah spoke of an inclusive and pluralist democracy promising equal rights for all citizens regardless of religion‚ caste or creed. This address is a cause of much debate in Pakistan as‚ on its basis‚ many claim that Jinnah wanted a secular state while supporters of Islamic Pakistan assert that
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