company franchises and licenses 8 shops. It has developed excellent skills in franchise management. G. Due to its specialism in all things coffee - it achieves high buying volumes - scale economies and utilizes international sourcing‚ some from fair trade suppliers. H. Pacific Coffee has grown substantially over recent years. I. A focused strategy is in place for human resource management and development. People are key to Pacific Coffee’s business and it invests time and money in training people
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(ELIA) is organizing the All-African Leather Fair (AALF) 2008 which will take place in Addis Ababa from February 20-22‚ 2013. It will bring together tanners‚ footwear and other leather goods manufacturers‚ equipment and technology suppliers‚ chemical and inputs suppliers‚ manpower training institutions‚ trade promotion organizations‚ etc from all over the world. African companies and organizations are expected to constitute the largest attendance. The Fair is a specialized one designed to promote
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purchasing ready-to-drink coffee at coffee shops and restaurants. Another source of competitive advantage is that Mystic Monk Coffee was produced using high-quality fair trade Arabica and fair trade organic Arabica beans. Many consumers who purchased specialty coffees were willing to pay a high price for organic‚ shade-grown‚ or fair trade coffee because of their personal health or social concerns. The most important source of competitive advantage for Mystic Monk Coffee was to focus on the Catholic
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working conditions of growers and roasters‚ and has put in place certain measures to manage waste‚ protect local resources‚ and preserve the environment. The coffee is labeled "Fair Trade Certified" to show that the company is empowering the farmer‚ and protecting the environment. They are the only coffee company to be "Fair Trade Certified." In part this is a marketing opportunity‚ but in addition‚ Starbucks states its company goals and progress to further differentiate the company and make purposeful
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Cecocafen: Providing Hope in an Unstable Market Case Synopsis This case explores the viability of an inexperienced coffee cooperative buying a dry processing mill in Nicaragua. The Center of Northern Coffee Cooperatives (Cecocafen) is only two years old and believes that it is vital to their social mission and business strategy that they control the entire production chain to improve quality and ensure consistency of its product. The cooperative faces substantial challenges in completing
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ethical sourcing standards and are developing sustainable agriculture programmes. Which is managed by the sustainability strategy group and the Cadbury cocoa partnership board‚ ensuring quality and safety Cadbury also has fair trade certification: meaning • Through fair trade certification‚ Cadbury had helped 55000 member farmers in Ghana take part in farmer training‚ they have also received equipment to help increase their productivity‚ mobile health checks that have taken place in 100 communities
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sustainable coffee‐growing practices. > acquires Hear Music. > establishes licensing agreement with TransFair USA to sell Fair trade certified coffee. > introduces ethical coffee‐sourcing guidelines developed in partnership with Conservation International. > introduces the Starbucks Card. > enters into licensing agreements with national Fair Trade organizations to sell Fair trade certified coffee. > establishes Starbucks Coffee Trading Company (SCTC) in Lausanne‚ Switzerland. > acquires Seattle
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Ethical issues in marketing The importance of ethics in marketing is growing. Recognition and respect for ethics‚ covering a wide range of issues can be used as USP (unique selling point) for a company. Each society will have it own unwritten code of behavior. However view of matter will change over time. Due to this societal marketing concept has emerged which requires that marketer adhere to socially responsible and ethical practices in the marketing of their goods and products. Below is the definition
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found out they are Fair Trade Certified‚ which means that there is fair compensation for farmers and workers. On the other hand‚ Folgers required further research because the website did not have a direct location of where they acquired their beans. Fortunately‚ a PBS article “Black Gold: Behind the Beans” stated that Folgers acquired their beans from Central America‚ Asia‚ Oceania‚ North America‚ Ethiopia‚ and Mexico. Additionally‚ there is no indication that company are Fair Trade Certified‚ which
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Coffee Ville: Coffee Ville is a café shop placed in Melbourne‚ which serves quality food and fair trade coffee‚ it is opened 7 AM~ 5 PM‚ Monday to Starday. Purpose of position: could be an individual with a qualification that is relevant to operating/managing a small business Responsibilities and Duties: First of all‚ following the industry culture‚ keep progress move advance‚ serve quality food and fair trade coffee‚ keeping the standard of clean coffee area. The secondly‚ the ability to company coworkers
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