the European neighbourhood policy (ENP) The European Neighbourhood Policy (ENP) is a specific form of regional foreign policy‚ that was developed in 2004‚ with two core strategic objectives. The first one is avoiding the emergence of new dividing lines between the enlarged EU and its neighbours‚ by creating a two-speed Europe‚ one integrated‚ stable‚ and affluent Europe in the West‚ and another less stable‚ much poorer‚ and less democratic in the East. The second one is strengthening the prosperity
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10565436 STARBUCKS’ RAPID EXPANSION IN CHINA Introduction Starbucks‚ one of the largest coffee houses in the world‚ was started in 1971 in Seattle‚ USA. It started its international expansion in 1995 by entering Japan‚ followed by several other countries in the following years. It entered China in the mid-1990s with just a distribution business and opened its first retail store in mainland China in Beijing in January 1998. This report covers the topics of Starbucks’ expansion into the Chinese market
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European Union Paper MGT 448 Instructor Introduction The European Union is made up of several democratic European countries. These countries are committed to working together to promote peace and prosperity. The countries who are involved with the EU have set up common institutions so they can delegate their ideas to decisions that are made on specific issues. This makes these decisions so that the EU stays on a democratic level. European Union leaders have pledged to make the
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Burmese‚ was under the control of the British. Great Britain had seized many other countries before Burma‚ yet they wanted to increase their power and expand their nation. For more specific reasons‚ the British wanted control over Burma to protect European possessions in India. Burma was also the perfect location to pave a trade route through Burma between India and China. With Burma under their control‚ Great Britain also had more access to the natural resources on Burmese soil such as rice‚ country
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The Westward Expansion Impact As the 19th century progresses‚ more and more settlers arrived in the US and the yearn for open space and freedom had grown tremendously. The US had decided to push westwards due to this.Thousands of settlers began to pour into the new land. Through the exciting and promising land acquisitions‚ there was a dark history behind the westward expansion that was never fully acknowledged. Although America had enforced westwards expansion‚ it did not acknowledge the Native
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Jake Tyler U.S. History 1 12 April 2012 Westward Expansion and the American Dream The experiences a nation undergoes often shape its national identity and define who they are as a country. Throughout the course of its history‚ America has developed a national identity which is the American Dream. The American Dream is defined as the qualities that make up America and most of its people they include; opportunity‚ success‚ determination‚ and ingenuity. Many events in American’s history highlight
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Opportunities for expansion and diversification Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. A business strategy in which expansion is obtained by increasing the number of products in which customers can purchase from a company ’s store/under the company’s name. Fred Greer was able to mention how the Wrightbus Company expand within the bus manufacturing sector‚ this is
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The westward expansion was in the 19th century‚ which started in 1803 with the Louisiana Purchase. During this period it brought way for the slave debate‚ if the new states would become slave states and how the north and south would be balanced for economic growth and vast new territory. The expansion west rose the question of how and if slavery would still continue which is known as the slave debate. This conflict was about the northern states depended on free labor rather than slave labor compared
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Brand Expansion plan for Lululemon Current Brand Introduction For a long time‚ Lululemon has been a successful brand in apparel industry. Even though Lululemon has a complete male’s line with good quality apparels‚ females make up the company’s main customer groups. The brand images of Lululemon are yoga‚ comfortable clothing and good quality. Lululemon’s production line is largely based on yoga-inspired athletic apparels. For branding strategy‚ the company developed brand communities to make
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Retail Expansion Strategies Summary: The article discusses the elements of retail expansion‚ the necessary components and analysis of each component to achieve a successful expansion. The first step of retail expansion is an objective appraisal of the existing business. The author discusses that all elements must be taken into account‚ including but not limited to certain amount of luck. In other words‚ the successful retail concept in one area may not necessarily translate into another
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