The Subway restaurant chain likes to tell its customers to “eat fresh”. But in 2004 Subway had to eat something different: a controversial cross-promotional campaign launched by its’ German franchises. Cross-promotions occur when two organisations agree to promote each other’s products or goals. In the Subway case‚ the restaurant chain’s 100 German franchises contacted the company handling German distribution of Super Size Me‚ a documentary harshly critical of McDonald’s Subway international
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Case Number One - Subway Sandwich Shops Situation Analysis Subway Sandwich‚ as presented in the Case Study presented in the Marketing Management MGT 551 class‚ is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix‚ 2008). However‚ with a growing competition‚ changing consumer trends and increased product specialization‚ Subway’s real strategic marketing challenge is to be able to develop
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they lend themselves well to being compared and contrasted. I will compare and contrast George Tooker’s The Subway‚ and Cyril E. Power’s The Tube Train. George Tooker’s The Subway is a haunting yet beautiful piece. Painted using the egg tempera method‚ it is stunning for its strategic usage of warm colors. The intention of Tooker’s painting is to portray such a familiar scene as a subway as ominous and anxiety inducing. For example‚ the stares of the men at the central female figure as well as the
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Characteristics and methods involved in ethnomethodological ethnography The interaction of individuals belonging to a social comunity tends to produce many patterns of behaviour and actions and reactions. These patterns reflects the presence of a social order and a set of rules of conduct that organises the thinking structure of this group. Researchers in many social disciplines such as sociology‚ political science and anthropology have attempted to understand many individual and common aspects
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research‚ observe and write in order to produce ethnographies. Though many travel to foreign locations to examine natives and exotic ethnic groups‚ others conduct ethnographic research within their own culture. However‚ is the process of ethnography essentially the same regardless of the diverse cultures anthropologists examine‚ and the use of a recording device rather than a notebook? Though there are similarities between the processes‚ ethnographies differ depending on the anthropologist and the
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An ethnography‚ also referred to as field research‚ is a qualitative research method in which the researcher can directly observe what goes on at the research site as well as participate‚ including asking questions. It is a useful method for studying small groups‚ such as work groups‚ in their natural setting. Ethnography is the term used by cultural anthropologists for conducting field research. Sociologists tend to use the term field research or participant observation. Ethno means "people" and
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INTRODUCTION a. Background of The Study Communication is vital to human existence. It is how we pass on others our thoughts and feelings; tell them what we want them to do; ask them to help us; share with them our knowledge and experience. Without communication‚ we would each live as if alone in the world. Language is by far the most widely used of all communication methods; communication is the most important function of language. Study of the sociological aspects of language‚ Sociolinguists
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The difference in ethnographies This essay is about ethnographies. It critically explains and compares ethnographies at published at different times by different authors .This is done to trace the differences with time. This is done mainly to identify the language of the authors‚ the themes‚ writing styles‚ how they appeal to the reader and also how they did their research in reference to the people studied. In this essay Ruth benedict’s patterns of culture is compared with primitive mind by Franz
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It is the subscript of David Valentine’s Imagining Transgender – an ethnography of a category that catches the eye and clues us in to the important turn his work takes across its three hundred some odd pages. Unlike other academic works up through the time of this publication (2007) that have tended to align the transgender experience with queer-studies (Feinberg 1997‚ Wilchins 2004) or autobiographical/ “insider” narratives (Boylan 2003/2013; Bornstein 1993)‚ Valentine’s research instead interrogates
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At what extent has the researcher gone beyond the legal limits of obtaining information? For example with Venkatesh in Gang Leader for a Day is it to far when Sudhir rides along while his key informant is conducting gang activity? Currently in Ethnography it is hard to define the way an ethnographer is supposed to interact with their subjects in their fieldwork process. Many ethnographers are expanding on the way they interact with individuals in who can provide information on the subject at hand
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