is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be understood not in the old sense of making
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University Wayne Huizenga Graduate School of Business & Entrepreneurship Assignment for Course: OPS 5095 Service Operation Management Submitted to: Submitted by: Caroline Smith Date of Submission: January 24‚ 2012 Title of Assignment: Commerce Bank CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas of words
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Customer Complaints: A Gift in Disguise Werner‚ John. ASQ Six Sigma Forum Magazine12.3 (May 2013): 28-30. Abstract (summary) Improving the complaint management process is important for any organization‚ and the rewards for establishing an effective process are substantial and well worth the effort. When customers experience a problem with a product or service‚ some will complain to the front-line personnel. Most organizations do not have a complaint tab or button on their home page or on their
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Customer focus Customer satisfaction and loyalty are two important indicators for business. If organizations can meet customer expectations‚ it only can help improve customer satisfaction but not loyalty. However‚ if the quality can exceed customer expectations‚ it can help improve and sustain customer loyalty. There are tremendous practices for performance excellence in terms of customer focus. For example‚ identify different customer groups and understand their needs‚ create an organizational culture
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Internal customer essay The internal customer is not new‚ nor is it a purely public sector concept. The idea was first used almost forty years ago to describe different forms of administrative relationships within the private sector (Sayles‚ 1964). It stemmed from an understanding that in any organisation all staff are both the providers and receivers of services and‚ critically‚ if poor internal service exists‚ then the final service to the external customer will be diminished. The quality
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A STUDY ON CUSTOMER PREFERENCES AND SATISFACTION OF RICE COLOR SORTER WITH SPECIAL REFERENCES TO GENN PRODUCT BY G.NIRANJANA (Reg No: 951711631038) MEPCO SCHLENK ENGINEERING COLLEGE‚ SIVAKASI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfilment of the requirements for the award of the degree of of MASTER OF BUSINESS ADMINISTRATION ANNA UNIVERSITY CHENNAI CHENNAI JULY-AUGUST‚ 2012 Mepco Schlenk Engineering College Department of Management Studies
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crucial to enhance customer service is proper training. It will not only add value to the company and individuals but it can strongly inspire and eventually leads to greater success. Some of the advantages include‚ customer satisfaction‚ business efficiencies‚ employee improvement and public recommendations. Good customer service will promote loyal customers. This is where good training leads to customer advocacy that in return plays a huge role. Loyalty comes from the customer satisfaction. It is important
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OF COMMUNITY HEALTH‚ UNIVERSITY OF BENIN‚ BENINN- CITY QUESTIONNAIRE ON JOB SATISFACTION‚ PERCEIVED STRESS AND PSYCHOLOGICAL WELL-BEING OF BANK EMPLOYEES WORKING IN BENIN-CITY. This research wants to know about your work environment and how it affects you. Your answer to these question is needed. PLEASE DONOT PUT YOUR NAME. The answers provided will remain anonymous and confidentiality will be maintained. NAME OF BANK…………………………………………………………………………………………………………… QUESTIONNAIRE NUMBER:………………………… SECTION
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Sub: Request to Accept the Report It is indeed a great pleasure to have the opportunity to submit the project paper. We have prepared this project report in accordance with the instructions given by you. Our topic is “Performance Review of BRAC Bank” We think that‚ working on this topic was very interesting and we have explored something remarkable through our project. This project is to describe our observation‚ learning and recommendation based on the knowledge and experience gained during
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1 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts CARLOS J. TORELLI ALOKPARNA BASU MONGA ANDREW M. KAIKATI 2 Carlos J. Torelli (ctorelli@umn.edu) is Assistant Professor of Marketing‚ Carlson School of Management‚ University of Minnesota‚ 19th Avenue South‚ Minneapolis‚ MN 55455. Alokparna (Sonia) Basu Monga (alokparna.monga@moore.sc.edu) is Assistant Professor of Marketing‚ Darla Moore School of Business‚ University of South Carolina‚ 1705 College
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