about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand‚ the massive packaged-goods company has quietly established a test market in Peoria‚ Illinois‚ to test a line of ten over-the-counter (OTC) health-care products‚ all using the Colgate name
Premium Marketing Brand Advertising
Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people‚ among Colgate people‚ customers‚ shareholders or even business partners. Colgate is committed to act with compassion‚ integrity‚ honesty and high ethics in all situations‚ to listen with respect to others and to value differences. The Company is also committed
Premium Marketing Colgate-Palmolive Toothpaste
around with us everywhere we go‚ but it’s only a matter of time when someone comes up with something even better. Another invention that I am thankful for is the Toothbrush. This invention is so simple‚ but yet so needed in our everyday lives. Hygiene has improved tremendously in our history and the toothbrush started it all. The toothbrush first came about in 3500 BC and was used by the Egyptians and Babylonians. This tool was called the chewing stick; it was made by chewing on a stick till the wood
Premium Oral hygiene
Introduction Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash‚ toothpastes‚ and toothbrushes). The company also makes personal care products (baby care‚ deodorants‚ shampoos‚ soaps) and household cleaners (bleaches laundry products‚ soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs‚ Ajax surface cleaners‚ and laundry
Premium Toothpaste Colgate-Palmolive
business problem facing Colgate-Palmolive (CP) is deciding the positioning of Colgate Precision. CP has the opportunity to position Precision as mainstream or niche. By our definition‚ mainstream would target engaged brushers (brushing multiple times a day and highly involved in multiple facets of oral hygiene)‚ while niche would focus on customers who have one specific identifiable concern‚ namely gum disease in this case. What are CPs objectives? CP would like to establish Precision as the best brush
Premium Marketing Oral hygiene Revenue
Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care‚ Home Care‚ Personal Care‚ and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights‚ the Company works closely with local merchandisers and
Premium Marketing Colgate-Palmolive Toothpaste
Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package * Labelling
Premium Brand Branding Brand management
Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.......................................................................................................- 1 3.1 Company analysis ............
Premium Marketing Colgate-Palmolive Toothpaste
www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Equity Research Report On Colgate Palmolive India Limited For Institutional Clients Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Colgate Palmolive India Limited Market Cap: 6205.35 Crore Outstanding Shares: 13.59 Crore Price as of 13 April: 456.30 Book Value Per Share: 12.61 th 14 April 2009 th BUY Industry: FMCG
Premium Toothpaste Colgate-Palmolive Oral hygiene
Tajonera COLGATE :P I. Background a. History In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in uniform weights. In 1857‚ William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent‚ as the leader‚ started operating Palmolive Company in Baracca
Premium Colgate-Palmolive Toothpaste