ME290 Homework 1. Homework #1 Prof. Omar Romero-Hernandez / GSI Katie McKinstry Please answer the following questions. Make sure you write the answer in the underlined space. You must also show your calculations. This homework is due on Thursday Sep 27th‚ between 11.00am and 11.10pm in the classroom. Late submission is not accepted. Make sure you refer to the ME290 syllabus for more rules related to homework: Homework: Homework will be assigned in lecture and will be due
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Marketing Mix From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream‚ Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment
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organizational objectives.” In this report‚ we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman‚ president of Colgate‚ 2007)‚ Colgate began in New York City early in the 19th century. Nowadays‚ it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel‚ Lamb and Hair (2007) explain the term of marketing mix
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in 50gram and 120gram Storage: At room temperature Shelf life: 24 months. Key challenges for brands: - Since a long time‚ toothpaste in India was just meant to clean one’s teeth and have a ring of confidence in the personality of the user‚ and Colgate still is the market leader in the toothpaste segment. The competition among the oral care manufacturer is focusing on the fact that toothpaste
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Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products‚ including toothpaste‚ toothbrushes‚ mouthwash‚ dental floss‚ as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health‚ Crest 3D White‚ Crest Tartar Protection
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Accuracy and precision both relate to the quality of a measure. However‚ the terms have separate meanings and should not be applied as an alternate for the other. The meaning of accuracy is the extent to which a given measurement agrees with the standard value for that measurement. The meaning of precision is the degree to which the correctness of a quantity is articulated. The difference between accuracy and precision is like playing a game of darts. There can have several outcomes by shooting three
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Accuracy and Precision of Spitballs Problem: How far will the spitballs land from the target when shot at different distances? How far will the spitballs be from each other when shot from different distances? Hypothesis: I believe that the accuracy will be similar when shot at the same distance but the closer you get to the target the more accurate it will be. For precision I think they should not be that far apart because you should shoot them relatively close. Materials: The materials
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Markets ............................................................................................ 4 Current Marketing Performance ............................................................................................................... 6 Colgate-Palmolive and Major Competitors .............................................................................................. 9 Organizational Resources and Capabilities.................................................................................
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Therefore‚ Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example‚ Colgate?s toothpaste is an actual product. It?s name‚ ingredients‚ styling‚ features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath. I would classify Colgate aspirin
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A good example of a company who uses the strategy of market segmentation is the Colgate-Palmolive Company Philippines‚ with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found the need to develop new variety of products that would fill the gaps in the shampoo market due to the diverse demands of its consumers. Palmolive Naturals is the flagship-shampoo brand of the company which caters mostly
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