concludes with a critical analysis on the different approaches undertaken and with ideas on how the global campaign could be made more effective so that it strikes the right chord with its consumers in different countries. Table of Contents 1 Introduction 3 2 Coca-Cola - The Company 4 3 Past Campaigns 5 4 The ‘Brrr’Campaign 7 4.1 The Launch – ‘Brrr’ in South Africa 8 4.2 ‘Brrr’ in Philippines 9 4.3 ‘Brrr’ in Sri Lanka 10 4.4 ‘Brrr’ in India 11 5 An Analysis 12 6 Conclusion 14 7
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SWOT Analysis Strengths • BSNL is the India’s leading telecommunications and broadband Internet provider. • Provides global telecommunication services 90 million customers in India; • Provides 27.45 million fixed- wired line telephones with network connections‚ and local telephone exchanges; • Operates more than 72 million wireless subscriber; • Owns largest cellular provider in whole India; • BSNL communication has moved into new areas as technology improves and into new innovation like
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bicycle‚ a dynamo is rotated to convert mechanical energy into electrical energy. Thus‚ generating power for electrical appliances. ➢ Worked as an Intern at Netaji Subhash Chandra Bose International Airport‚ Kolkata with Airports Autority Of India- Worked on real time Radar‚ VOR and DME at the airport. Radio Communication through VHF and HF was experimentally learnt. Miscellaneous electrical systems such as CCTV
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Danielle Edwards Jessica Ferreira MG201 29 March 2014 SWOT Analysis of Riccardis Restaurant Riccardi’s is a family style Italian restaurant that opened in 1973 with their location in New Bedford‚ Massachusetts. Since then they have managed to maintain a good relationship with their customers as they offer quality food at unbelievable prices. They pride themselves on the authenticity of their food as it is cooked “The Sicilian way”‚ and the owners/management are always involved with the
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CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Sony Corporation © MarketLine Page 2 Sony Corporation Company Overview COMPANY OVERVIEW Sony Corporation (Sony or ’the group’)
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world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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Your Diet‚ Your Health Nutrition is essential not only for life‚ but for a healthy life. Learn about the connection between what you eat and how you feel. By Diana Rodriguez Medically reviewed by Christine Wilmsen Craig‚ MD We’ve all heard the old saying “you are what you eat.” And it’s still true. If you stick to a healthy diet full of vitamins and minerals‚ your body reflects it. You feel healthy‚ energized‚ and just all-around great. However‚ people who limit their diet to junk foods will
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SWOT Analysis of Bisleri 1. Strength:- The strength of Bisleri are as follows:- a. Pioneer of packaged drinking water:- Bisleri is the pioneer of the packaged drinking water segment‚ so whenever one refers to the packaged drinking water the first name that comes is mind is of Bisleri. So popularity of Bisleri in packaged drinking water segment is very high as it is the pioneer of the packaged drinking water. Eg:- whenever a customer wants to buy an packaged drinking water the first name that
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In “Children Need to Play‚ Not Compete” the author Jessica Statsky showed concerned towards growing trend of parents promoting highly competitive organized games for their children. According to Statsky these games with adult and high standards are not less than a job for children especially when they need to enjoy. Statsky explained this thought with example that how badly such games create problem for children both physically as well as psychology. she further said that in competitions the fear
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For reading SWOT analysis Strengths Weakness 1. Cost leadership 2. Created the “Starbucks experience” 3. Employee management: 1. Over-reliance on U.S. market 2. High product pricing 3. High operating cost Opportunity Threats 1. more promotions /coupons /discounts 2. extend supplier range (global operation 3. Co-branding with other manufactures 4. New product offering 1. Relies on international trade for its coffee beans‚ price of milk. 2. More Competitive 3. Cultural values (May not interfere
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