one restaurant. Today‚ I thought it would be a great idea to eat at Chipotle. The choice of food‚ customer service‚ and amount of locations justify why many would choose Chipotle as their go-to fast-food establishment. Chipotle serves nutritional Mexican dishes that cater to people with dietary needs. An individual picks out the food items that make up one’s meal. One can customize the meal to fit a certain lifestyle. “Chipotle offers a menu of burritos‚ tacos‚ burrito bowls (a burrito without the
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Chipotle Case Analysis-By Team PYSHEN Strategic Issue: Chipotle plan to find out a correct and effective strategy to continue its sustainable growth and to maintain its profitability by penetrating high market share while competing with its powerful rivals in the fast-casual food industry. External Environment analysis: GENERAL: 1. Demographic: Population size (O): potential increase in US; Age structure: mainly servicing adult between 18-49 years old; Geographic distribution (O): 39 states
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Chipotle Mexican Grill Restaurant Case Analysis Problem statement: In order to secure and promote Chipotle’s market share in the restaurant industry‚ kate is in the position of seeking competitive strategies with feasible implementations. Analysis: * External Environment: 1. General environment: Having global economic downturn‚ most of the businesses performed declining. 2. Industry environment: However‚ QSR outperformed and even expanded in USA. Obviously‚ consumers are heading
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Threats * Rising food costs * Rising employee expenses | Strengths * Reputation – Chipotle has a reputation among consumers for being an ethical‚ charitable‚ and healthy choice. Chipotle’s first ever TV advertisement sums this up perfectly. * Quality local food sources – Aside from providing healthy food‚ sourcing food locally cuts down on shipping expenses. Communities look forward to Chipotle establishing locations in their area‚ not only for the great taste‚ but also for the benefit
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innovate is to die” (Freeman‚ 2005‚ p.266). We could define the innovation as “… (innovation) life cycle is an S-shaped logistic curve consisting of three distinct phases: emergence (the development of the product or service‚ its manufacturing capabilities‚ and its place in the market)‚ growth (where the product family pervades the market). and maturity (where the market issaturated and growth slows)” (William G. Howard‚ 1992). The satisfaction of customers are unlimited‚ they always want new products
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Strategic Capabilities 2011 Introduction Strategy is all about planning the next moves‚ making decisions - how and where to move forward from the current position. In the past‚ strategy was associated mainly with the military sector‚ the top chiefs of command were making tactical choices in order to defeat their rivals and achieve victory. In the business sector the purpose of strategy is in principle the same‚ planning and building a road or path that will lead us to where ever it is
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fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle has their competitive strength
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1a) Dynamic capabilities are abilities which enable the organisation to renew and recreate its strategic capabilities to meet the needs of the changing environment. It is the capacity of an organisation to change which enables them to adapt more readily. Sustainable competitive advantage relies on resources‚ competencies and capabilities evolving with the dynamics of the industry. Sustainable competitive advantage is achieved when an organisation’s capabilities are of value to customers‚ unique
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3.0 Resources and capabilities This paragraph begins by laying out the theoretical dimensions: Resources and capabilities Definition of resources In order to get a deeper understanding of the concept resources‚ a definition can shed some light on this matter. While a variety of definitions of the term resources have been suggested in the literature of resources‚ this paper introduces the definition first suggested by Teece et al. (1997) who determined resources as ‘firm – specific assets that
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Negative Capability ’The concept of Negative Capability is the ability to contemplate the world without the desire to try and reconcile contradictory aspects or fit it into closed and rational systems.’ Keats was a romantic poet‚ full of intense passion and desire‚ yet shy and reserved. He was a young man with all the determination and melancholy of a teenager on a romantic quest to be among the English poets when he died. He is an inspiration to all of us‚ full of colourful language and imagination
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