Chipotle Mexican Grill

Satisfactory Essays
Chipotle Mexican Grill Restaurant Case Analysis
Problem statement: In order to secure and promote Chipotle’s market share in the restaurant industry, kate is in the position of seeking competitive strategies with feasible implementations.
Analysis:
* External Environment: 1. General environment: Having global economic downturn, most of the businesses performed declining. 2. Industry environment: However, QSR outperformed and even expanded in USA. Obviously, consumers are heading for lower costs but higher quality dining which entail somewhat ethnic cuisine choices. 3. Competitor environment: Although ranked as fastest growing US restaurant chains, Chipotle’s market share in restaurant is quite slight. Moreover, the business

You May Also Find These Documents Helpful

  • Good Essays

    Introduction: Chipotle Mexican Grill, Inc. is a chain of restaurants located in the United States, United Kingdom, Canada, and France, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeño chili pepper. The restaurant is known for its large burritos, assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity, which highlights its efforts in using organic…

    • 492 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Chipotle Mexican Grill

    • 509 Words
    • 3 Pages

    Chipotle Mexican Grill Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1,000 restaurants. The company offers fast-casual, fresh Mexican food restaurants in the United States, UK, and Canada. In 2010 it had revenues of $1.74 billion. Chipotle has differentiated…

    • 509 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Group report: case study analysis Case number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle, a young fast…

    • 3442 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    Chipotle Mexican Grill

    • 3854 Words
    • 16 Pages

    Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so, what should be the focus of the ads? Celebrity endorsements, the humane treatment of animals in its beef, etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing…

    • 3854 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Confidential © 2005 Chipotle Mexican Grill, Inc., All Rights Reserved. Information in this presentation contains forward-looking statements, which reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Such forward-looking statements include, but are not limited to, statements on the slide titled “Restaurants” about Chipotle’s expected restaurant openings and the slide…

    • 795 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    In December 2016, Chipotle Mexican Grill Inc. was served with a federal grand jury subpoena in connection with a criminal investigation that is tied to an incident at Simi Valley restaurant. The Denver restaurant chain shared with the Securities and exchange commission a broad range of documents that is related to the chipotle restaurant in Simi Valley that has experienced an isolated incident in August 2016. Chris Arnold in an email said that the company does not discuss the legal pending actions…

    • 337 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Chipotle Mexican Grill

    • 302 Words
    • 2 Pages

    Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Chipotle Mexican Grill

    • 1498 Words
    • 5 Pages

    Chipotle Mexican Grill Incorporated Amber Haring, Christy Swyres, Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22, 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste, great nutrition…

    • 1498 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Chipotle Mexican Grill

    • 441 Words
    • 2 Pages

    to choose my favorite restaurant. The company I chose was Chipotle Mexican Grill, Inc (CMG). I know that this is crazy because its fast food, but I work less than 1 mile from one and I eat there at least 2-3 times a week. So as much money as I have invested in with just lunch a week. I was dying to find out their financial information and this assignment gave me my opportunity. Chipotle Mexican Grill, aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay)…

    • 441 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In 2015 Chipotle Mexican Grill faced an E. coli epidemic in many of its establishments across the country. The fast-food chain has grown rapidly in a short time, but the recent bacteria scare is putting strain on Chipotle’s sales. Back in October 2015, multiple cases of people getting sick were reported in the states of Washington and Oregon. As of January 2016, 55 people had fallen ill across 11 states. Chipotle’s biggest problem is that it had no idea what products were contaminated with E. coli…

    • 748 Words
    • 3 Pages
    Good Essays