"Challenges of sales promotion in marketing of telecommunication services" Essays and Research Papers

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    External Analysis of the telecommunication industry Economic • Market analysis by Insight Research predicts that telecommunications-industry revenue will reach $1.2 trillion by the end of next year‚ and grow by a compounded rate of 5.9 percent to $1.6 trillion by 2010. • Telecommunication remains an important part of the world economy and the telecommunication industry’s revenue has been placed at just under 3% of the gross world product. • Mobile phones have had a significant

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    Health Promotion

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    Health Promotion: Giving up Smoking in Pregnancy Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen is a NHS Health Scotland leaflet entitled ’Smoking: giving up during pregnancy: a guide for pregnant women who want to stop smoking’ (NHS Health Scotland 2003). It will be referred to as the ’initiative’ or the ’leaflet’ throughout this assignment. The World Health Organisation (WHO) identified that

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    Health Promotion

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    Health Promotion Health Promotion October 14‚ 2011 Health promotion‚ as defined by Edelman and Mandle‚ is “the science and art of helping people change their lifestyle to move toward a state of optimal health”. It is a multifaceted approach to encouraging a lifestyle change among individuals as well as the community. An important aspect of health promotion is health education. One of the main responsibilities of a nurse is to provide health teaching and health promotion‚ including

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    Sales Forecasting

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    What is sales forecasting? In general terms‚ forecasting means “A statement made about the future”. So‚ Sales forecasting is the estimation of sales made for the future. Sales forecast is an estimate of sales in rupees or in units for future period. A sales forecast is the prediction of sales volume that a company can estimate to achieve in specified period of time in future. Following are some of the definitions given by different scholars: According to American marketing Association

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    Contents Introduction 2 An overview of China’s telecommunications industry at current 3 Competitiveness and Market Share 5 China’s telecommunication industry analysis 6 An internal analysis of China’s telecommunications industry 6 Barriers to entry 6 Industry Rivalry 7 Bargaining power of buyers 8 Bargaining Power of Suppliers 8 Threat of substitute products/services 8 An external analysis of China’s telecommunications industry 9 Political/Legal 9 Economic 10 Socio-Cultural

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    Sales Plan

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    Sales Plan for Growee PRE-CALL ANALYSIS I. Company Profile * UNILAB is the largest and leading healthcare company in the Philippines. UNILAB take pride in providing quality and affordable healthcare products and services that enrich the lives of Filipino families. Starting out as a small drugstore in 1945 post-war Manila‚ Unilab provided quality medicines at prices within the reach of the community. Today‚ Unilab develops‚ manufactures‚ and markets over 300 prescription‚ over-the-counter

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    International Journal of Applied Services Marketing Perspectives Volume 1‚ Number 1‚ July -September 2012 THE EFFECT OF SEX APPEAL IN ADVERTISEMENTS ON ADOLESCENTS AN ETHICAL QUESTION Dharmesh Motwani1 Khushbu Agarwal2 ABSTRACT “Sex Sells”‚ is a very well known term in the advertising world‚ but now it is a much less powerful technique than before‚ due to the ethical dilemma surrounding it. Sex appeal is one of the most controversial advertising approaches found‚ that is although popular‚ faces

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    & Telegraph Department in 1962‚ PTCL has been a major player in telecommunication in Pakistan. Despite having established a network of enormous size‚ PTCL workings and policies have attracted regular criticism from other smaller operators and the civil society of Pakistan. Pakistan Telecommunication Corporation (PTC) took over operations and functions from Pakistan Telephone and Telegraph Department under Pakistan Telecommunication Corporation Act 1991. This coincided with the Government’s competitive

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    Health Promotion

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    Health Promotion Chigo Ononye Grand Canyon University NRS 429 V December 10‚ 2012 Health Promotion Individual behavior and state of mind has been noted to have an impact on disease prevention and its associated death. These factors being put into consideration in health promotion puts a demand on the individual to make changes in many aspects of life. Nurses play important role in health promotion by intervening in actions

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    The 6 Ps of Promotion

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    The 6 Ps of Promotion: The traditional marketing mix is one of the most famous marketing terms. Its elements compose the basic components of a marketing plan. Also known as the Four P’s‚ the marketing mix consists of price‚ place‚ product and promotion. However‚ the retail marketing mix differs from the traditional marketing mix. It is made of 6 Ps: product‚ place‚ promotion‚ price‚ presentation and personnel. Although some of the elements are the same‚ these two concepts differ. In order for a

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