Report Biscuit Industry INDEX |Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market
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because of that complicate for a girl. Memories of childhood during Ramadhan last that I want share with all of you is we help my mother making biscuits for food Hari Raya. Each year‚ my mother do not miss to make our family favourite cookies. Name of biscuit that my mother do is Mazola groundnut cookies and also cornflakes honey. I help my mother baked a biscuits and cleaning kitchen when we have been completed. Yet today‚ my mother have died and I do not will forget the memory because it a memory that
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The Topic of the Summer Training Report “A Study on Performance Appraisal Process adopted by Parle” A SUMMER TRAINING REPORT SUBMITTED TO KANPUR INSTITUTE OF TECHNOLOGY‚ KANPUR IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF Master of Business Administration MBA BY VIBHA KUSHWAHA (1216570055) Kanpur Institute of Technology A-1‚ UPSIDC Industrial Area‚ Rooma‚ Kanpur- 208001. CERTIFICATE This is to certify
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Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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Study Realigning a successful health positioning with the demands of Indian consumers’ changing lifestyles Reference Code: CSCM0310 Publication Date: April 2010 DATAMONITOR VIEW Catalyst Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines
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External Analysis of the UK Biscuit Market 1.1 Definition *and Growth *of the* UK Biscuit* Market Figure A: {draw:frame} Source: Data Monitor (2008‚ (a)) Furthermore‚ Mintel (2009‚ (a)) states how sales within the industry grew by 12.4% between 2007 and 2009‚ with both sweet and non-sweet biscuits contributing to theses impressive figures. Indeed‚ they also point out that the UK biscuit market is worth around £2.1 billion‚ so there is continuing evidence to suggest that the industry is
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company’s biscuits were marketed through wholesalers. In 1985‚ Markins Corporation was appointed the sole distributor in the state of Johor. Gradually‚ over a period of six years‚ Markins grew and expanded to eight branches throughout peninsular Malaysia. In the first few years of Perfect Food’s operations‚ it sold biscuits with no brand name other than the company’s own. Then in 1987‚ Perfect Food began to market its biscuits under the brand name "Julie’s". As a relatively new biscuit manufacturer
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BISCUIT A biscuit (pron.: /ˈbɪskɨt/) is a baked‚ commonly flour-based food product. The term is applied to two distinctly different products in North America and the Commonwealth Nations and Europe. * In the United States and Canada‚ it is a small‚ soft‚ leavened bread‚ somewhat similar to a scone‚ though generally softer and fluffier. Although yeast may be used as a leavening agent‚ it is often replaced or supplemented with baking powder or baking soda. A Southern regional variation on the
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2003‚ ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then‚ Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness‚ contentment‚ satisfaction and pleasure. Within a span of 12 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the
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Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to British biscuits • Ad campaign: G means Genius • 2013: first domestic FMCG brand to cross Rs. 5000 cr in retail
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