Rahul P Kumar MARKETING STRATEGY It is a complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicates what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories. 1. Price based 2. Differentiation based PRICE
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ACKNOWLEDGEMENT The present work is an effort to throw some light on “Brand Analysis & Market Research Of Bash”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help to me by number of people.With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide I convey my heartful affection to all those people who helped and supported me during the course‚ for completion of my Project Report
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A PROJECT ON THE BISLERI COMPANY [pic] [pic] INTRODUCTION OF THE COMPANY Mission Statement To provide the highest quality product‚ keeping in mind all aspects including freshness‚ purity and safety‚ and making it easily available to the consumer at a very affordable price In 1967‚ Bisleri an Italian company‚ started by Signor Felice Bisleri‚ first brought the idea of selling bottled water in India. It started a company called Bisleri India. In 1969‚ Ramesh Chauhan
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Case Study of Bisleri Details Themes: Marketing Mix Period : 2001-2002 Organization : Parle Bisleri Ltd‚ Coca Cola‚ Pepsi Countries : India Industry : Branded Water Reinventing Bisleri: Introduction In the early 1990s‚ Parle Bisleri Ltd’s (Parle Bisleri’s) Bisleri1 had become synonymous with branded water and had a market share of 70%. In the late 1990s‚ Bisleri’s market share began to erode with new players entering the market. The new players also positioned their products on the
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Bottled Water (A) Assuming that you are from the agency‚ prepare a tentative marketing research proposal with the following; marketing decision problem‚ research problem‚ Research plan‚ and information collection methods. Marketing Problem Exploring gaps (latent or otherwise) to create a brand and price value for a freely available commodity- water Research Problems/ Objectives 1. Finding and tapping the need gap for bottled water 2. Zeroing in on the primary as well as the secondary
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SWOT Analysis of Bisleri 1. Strength:- The strength of Bisleri are as follows:- a. Pioneer of packaged drinking water:- Bisleri is the pioneer of the packaged drinking water segment‚ so whenever one refers to the packaged drinking water the first name that comes is mind is of Bisleri. So popularity of Bisleri in packaged drinking water segment is very high as it is the pioneer of the packaged drinking water. Eg:- whenever a customer wants to buy an packaged drinking water the first name that
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Introduction 3 Objectives 4 Industry Analysis 6 Climate Key Trends 6-7 SWOT Analysis 7 Market Segmentation 8 Marketing Mix: Product 9-10 INTRODUCTION *EXE*CUTIVE SUMMARY This report contains about marketing plan of the Bisleri product. It is all about the Indian bottled water industry growth and the projected expansion of the sector in India supported on the facts collected from secondary data: official web sites‚ articles etc. After analysis of the information which
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| STRATEGIC ANALYSIS OF BISLERI | | | SUBMITTED BYAnkit sharma | | | EXECUTIVE SUMMARY The bottled water industry in India is currently valued at more than $ 1.5 billion. The bottled water industry is growing at rate of 18% CAGR and has attracted many players including Pepsi and Coca Cola. The pioneer of the industry Parle Bisleri has grown over the years and maintained its top position. The bottled water industry consists of organized and unorganized players. There are about
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and Outputs 5 Transformation Examples: 5 INTRODUCTION TO COMPANY 7 BACKGROUND HISTORY 8 PURIFICATION PROCESS 9 PURIFICATION PROCESS DIAGRAM 10 BOTTLING PROCESS 11 BOTTLING PROCESS DIAGRAM 12 TRANSFORMATION MODEL OF BISLERI 14 TRANSFORMATION PROCESS OF BISLERI 15 INTRODUCTION The Transformation Process All operations produce products and services by changing inputs into outputs. They do this by using the ‘input-transformation-output’ process. In other words‚ operations are processes
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showing‚ the frequency of consuming the bisleri product. Sl No Particulars No of respondents Percentage 1 Yes 70 70% 2 No 30 30% TOTAL 100 100% SOURCE: PRIMARY DATA ANALYSIS: From the above table depicts that‚ 70% of customers are frequently consuming bisleri‚ whereas 30% of customers are not consuming bisleri GRAPH 4.3 Graph showing the frequency of consuming the bisleri. SOURCE: TABLE.3 INFERENCE: 70% of customers consume bisleri frequently. Table-4
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