Business Horizons (2005) 48‚ 431 — 441 www.elsevier.com/locate/bushor Integrated marketing as management of holistic consumer experience Shu-pei Tsai Department of Public Relations and Advertising‚ Shih Hsin University‚ Taiwan (116) No. 1‚ Lane 17‚ Sec. 1‚ Mu Cha Road‚ Taiwan‚ ROC KEYWORDS IMC; Experiential marketing paradigm; Holistic consumer experience; Brand value structure Abstract In a bid to combine the two major perspectives (strategic communications and strategic brand management)
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2013 MICROSOFT – NOKIA Trần Xuân Linh FPT University 11/18/2013 MICROSOFT – NOKIA Contents SUMMARY ............................................................................................ 2 Introduction ............................................................................................ 2 Microsoft .............................................................................................. 2 Nokia....................................................................
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ANGLO-MYSORE WARS: | War | Year | Between |Causes |Effects/Results | |1st Anglo-Mysore |AD 1769 |British and Hyder Ali |The growing power of Hyder Ali- ruler|1. Hyder Ali won and both agreed to help | |War | | |of Mysore made the English |each other in future. | |
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The Second Anglo-Dutch War was officially fought between March 4‚ 1665 and July 31‚ 1667. Second Anglo-Dutch War - Dates: The Second Anglo-Dutch War was officially fought between March 4‚ 1665 and July 31‚ 1667. Several incidents‚ such as the capture of New Amsterdam by the English (August 27‚ 1664)‚ occurred prior to the declaration of war. Second Anglo-Dutch War - Key Battles: * Battle of Lowestoft‚ June 13‚ 1665 (Naval‚ English Victory) * Battle of Vågen‚ August 2‚ 1665 (Naval‚ Dutch
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Cultural aspects of Anglo-Saxon Community Anglo-Saxon Culture: Perhaps one of the most important aspects of Anglo-Saxon culture is their architecture. The Anglo-Saxons played an important role in the architecture of the country from the 5th century until the conquest of the Normans in 1066. The first structures to be built by the Anglo-Saxons were fairly simple. They used materials such as timber and thatch. One thing that is certain about the Anglo-Saxons is that they did not like living in the
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lenient measures‚ they maintained peace in Europe. On the contrary‚ the Treaty of Versailles aggressively pursued the punishment of Germany. The Treaty of Vienna following the Napoleonic Wars instituted fair demands that successfully suppressed French aggression whereas the harsh demand for reparations on the devastated German economy in the Treaty of Versailles failed to suppress future German aggression. I. The Treaty of Vienna prevented future aggression after the Napoleonic Wars by realistically
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English 30 August 2013 Anglo Saxon Outline 1: England A. England is isolated from European continent 1. Weather – rain/fog 2. Thatched cottages‚ quant stone churches Mysterious stone veins home of literature poets B. Theory of Granty C. Industrial revolution‚ contribution of music 1. Radix penicillin 2. Beatles D. British Monarchy 1. Magna-Carta – 1215 a. A political system 1) “by and for the people” 2. Englands contribution to America a. Legacy of common law 1) Emphasis on personal
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Jay’s Treaty Jay’s Treaty official name is the “Treaty of Amity Commerce and Navigation” this treaty was actually negotiated by the Supreme Court Chief Justice John Jay during the time of November‚ the specific date was November 19‚ 1794. John Jay signed this treaty between the United States and Great Britain. The Jay’s Treaty was created because of the tension between the two countries had risen since the end of the Revolutionary War. This treaty was extremely controversial‚ although the treaty
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The Lisbon Treaty – new horizons Celebrating 50 years from the signing of the Rome treaties‚ the Heads of State and the Prime Ministers of the Member States have adopted a statement in Berlin concerning the acceleration of the institutional reforms. After consulting sessions‚ which involved the States and the European Union Institutions‚ in December the same year (2007)‚ the Lisbon Treaty was signed. This treaty‚ also called the reforming treaty‚ modifies and brings amendments to the institutive
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MY DISCOVERY OF IRELAND WHAT MAKES IRISH CULTURE POPULAR WORLDWIDE? ’I am of Ireland‚ And the Holy Land of Ireland‚ And time runs on‚’ cried she. ’Come out of charity‚ Come dance with me in Ireland.’ William Butler Yeats My first encounter with Ireland and its culture was rather trivial. I saw some Irish dancing and was fascinated by its rigor‚ energy‚ and emotional charge. I am not a dancer myself but Irish dances that I saw on TV made me want to get on my feet and start tap-dancing
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