GROUP MEMBERS: MUHAMMAD ASROL AFENDI BIN AHMAD 2011569241 SHAZLIANA BINTI NUAR PARAS KHAN 2011129851 NURUL FARHANA BINTI YAAKOB 2011965565 ROSLINAWATI BINTI ABDUL RAZAK 2011190759 NORAIN HAJARAH BINTI RAMLI 2011305191 INTRODUCTION Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates‚ Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and
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in the past. What is/was their strategy? Is/Was it a sound strategy? Do/Did they have a competitive advantage? Do/Did they have a sustainable competitive advantage? Is/Was the organization adhering to their strategy or deviating from it? Where are/were they strong? Where are/were they weak? If you were President of the organization‚ what recommendations would you make to ensure success with this strategy? NOTE: I have often heard people say‚ we need a new strategy. It is IMPERATIVE to understand
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CHAPTER Operations Strategy and Competitiveness Before studying this chapter you should know or‚ if necessary‚ review 1. 2. The role of the OM function in organizations‚ Chapter 1‚ pp. 3–4. Differences between strategic and tactical decisions‚ Chapter 1‚ 9–10. 2 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 8 9 Define the role of business strategy. Explain how a business strategy is developed. Explain the role of operations strategy in the organization
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5 Market Segmenting‚ Targeting‚ and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it‚ you’ll need to ask yourself‚ “Who’s going to buy my product?” and “Will
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Strategy Development at Castle Press Andy Bailey and Julie Verity The two cases‚ New Town Council and Castle Press‚ illustrate the process of strategy development within different organisational contexts. Both cases are based on the views of the strategy development process as seen by members of the respective top management teams. The Castle Press case describes how five members of the top management team view the process. Both cases are con structed around two general themes. The process
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1992; page 298). Inditex can be classified as a multinational since they offer their services in 800 outlets in 25 countries all over the world‚ although the production is done in Spain‚ its home country. It also follows some of the appropriate strategies to trade abroad as a proper multinational‚ which will be explained in the following essay. inditex group Inditex Group is a conglomerate of companies‚ mainly textile enterprises‚ but also from other sectors. It gathers an important number
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Environmental Strategy 2015 is our five-year plan to re-engineer our approach and embed performance improvements across our whole value chain. DEVELOPMENT DESIGN SALES SOURCING INNOVATION OWN OPERATIONS MARKETING USE & END OF LIFE Building on existing programmes and leveraging the passion of our people‚ the Strategy will deliver efficiencies at every stage of the value chain in order to maximise the performance of the whole system. It is an industry-leading strategy based on rigour
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and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: "Just Do It" and the company promotes its product by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However
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Competitive Strategies: Apple vs. Microsoft This Case study will focus on the competitive strategies of the following Apple vs. Microsoft. Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Microsoft is a multinational computer technology corporation. The history of Microsoft began on April 4‚ 1975‚ when it was founded by Bill Gates
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Chapter 7 BISCUIT INDYSTRY ANALYSIS AND MODELS 7.1. PESTL Analysis: s Explanation In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). The "radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function
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