Content Page Acknowledgement ……………………………………………………………………………..3 Outline ……………………………………………………………………………………........4 Executive Summary ………………………………………………………………………........6 Industry Life Cycle …………………………………………………………………………….7 Key Success Factors (KSF) ………………………………………………………………........8 Porter’s Five Forces ………………………………………………………………………........9 SWOT Analysis Internal Factor Analysis Summary (IFAS) ……………………………………………12 External Factor Analysis Summary (EFAS) …………………………………………..13 Strategic Factor
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An alcoholic beverage is a drink containing chemicals from the alcohol family. Mostly ethyl alcohol (ethanol‚ EtOH)‚ other alcohols are usually present only in small quantities‚ notably consumable t-Amyl alcohol (t-Amylol‚ t-AmOH) which is about 20X more potent than ethanol‚ and hazardous methanol with much weaker sedative effect than ethanol‚ thus are not prohibited by law or regulated by taxation in most if not all countries. However‚ alcoholic beverages are divided into three general classes for
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University of Santo Tomas College of Commerce and Business Administration A Marketing Plan for Tanduay Jell-O Shots Submitted to The Marketing Department In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Diestro‚ Fausto Louis Adrian D. Mendoza‚ Zahra Jane C. Carido‚ Juan Paolo J. Turla‚ Jessel Anne Joy N. 4M7 June 2012 ii APPROVAL SHEET This Marketing Plan for Tanduay Jell-O Shots Prepared and
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months ago by 2 entrepreneurs‚ is about to enter the competitive energy drinks market in Turkey. Although Energy Drinks market is considerably small‚ its annual growth rate is around 30% and the market is the most profitable segment of the non-alcoholic beverages market. The existence of big players and many cheaper outlier products will make it difficult for Tiger to establish a strong brand and market share in the short term. In order to do that‚ Tiger will differenciate in product flavors‚
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promotion for alcoholic drinks • Restrictions for on-/off-premise sales of alcoholic beverages (time‚ specific events) • National legal minimum age for on-premise sales of alcoholic beverages (serving and selling) “Don’t drink and drive” Economic Forces Economic decline in Europe‚ US‚ etc. reduces amount available to spend for luxury goods. Alcoholic beverages are no basic food. However‚ they are very important for many cultures and come along with many social activities. Alcoholic drinks
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com/india/news/rasna-beatsheat/437120 http://www.naukri.com/gpw/rasna http://www.cadburyindia.com/in/en/mediacenter/pages/kingoffruitswithtang.aspx http://www.cadburyindia.com/in/en/brands/beverages/pages/tang.aspx http://www.business-standard.com/india/news/kit-non-alcoholic-beverage-market-in-india/452713/
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Youth‚ Alcohol‚ and Drugs Drugs as well as alcoholic beverages are one of the many things that have a negative outcome on young people. They influence youth to commit many dim-witted actions that oftentimes lead to distress‚ pain‚ or even death. According to www.ncadd.org/facts/youthalc; " about 10.4 million Americans between ages 12-20 had at least one drink last month; of these 6.8 million were binge ’ drinkers." Binge drinkers are those that consume five or more drinks at one occasion. Yet
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Issues with Teenagers and Alcohol Abuse People have been drinking alcohol for thousands of years‚ and attitudes about alcohol have fluctuated greatly over the centuries. It has gone from being an accepted form of relaxation to being a tool of the devil and recently it has risen to the number one drug of choice among North American teenagers. Alcohol is classified as a drug because of its effects on the body. It is not digested like a food; instead it is absorbed directly into the bloodstream and
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Louis Pasteur And The Alcoholic Fermentation Abstract: Louis Pasteur (1822-1895) was a French chemist and microbiologist known for his discoveries in the field of vaccination‚ pasteurization and microbial fermentation. His discoveries have saved many lives and his contributions to science‚ technology‚ and medicine are nearly without precedent. This paper will focus on one of the aspect of his work that relates mostly to chemistry: the alcoholic fermentation. Louis Pasteur:
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Alcoholism and Alcohol Abuse Signs‚ Symptoms‚ and Help for Drinking Problems It’s not always easy to see when your drinking has crossed the line from moderate or social use to problem drinking. But if you consume alcohol to cope with difficulties or to avoid feeling bad‚ you’re in potentially dangerous territory. Alcoholism and alcohol abuse can sneak up on you‚ so it’s important to be aware of the warning signs and take steps to cut back if you recognize them. Understanding the problem is the first
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