Steven Addis: A father-daughter bond, one photo at a time
Why you should listen to him:
In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso. A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight. "Over the years, Addis's company has evolved from being solely a package-design firm to one that also acts as a full-service agency, one dedicated to positive change. " AdweekScript
0:11Photography has been my passion ever since I was old enough to pick up a camera, but today I want to share with you the 15 most treasured photos of mine, and I didn't take any of them. There were no art directors, no stylists, no chance for reshoots, not even any regard for lighting. In fact, most of them were taken by random tourists. 0:34My story begins when I was in New York City for a speaking engagement, and my wife took this picture of me holding my daughter on her first birthday. We're on the corner of 57th and 5th. We happened to be back in New York exactly a year later, so we decided to take the same picture. 0:52Well you can see where this is going. Approaching my daughter's third birthday, my wife said, "Hey, why don't you take Sabina back to New York and make it a father-daughter trip, and continue the ritual?" This is when we started asking passing tourists to take the picture. 1:06You know, it's remarkable...
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