Role of institutions in the maintenance of mass culture/media Institutions: An institution is any structure or mechanism of social order governing the behaviour of a set of individuals within a given community; may it be human or a specific animal one. Institutions are identified with a social purpose, transcending individuals and intentions by mediating the rules that govern living behavior. The term "institution" is commonly applied to customs and behavior patterns important to a society, as well as to particular formal organizations of government and public services. Institutions are also a central concern for law, the formal mechanism for political rule-making and enforcement. social institutions can be positive and form the basis of societal relations. Role of institutions in the maintenance of mass culture/media : The institutions that affect mass culture of any society includes: education, politics, family, religion, law and economics. All these institutions play a vital role in the maintenance of mass culture of a society because they guide the individuals regarding behavior and human interaction. Institutions are humanly devised to reduce uncertainity and transaction cost, they are rooted in the culture and history and sometimes they are taken for granted and become beliefs. Institutions in any society prevent anarchy and chaos. Without institutions there would have been a chaos as there would have been no norms, rules and regulations to control and maintain the mass culture of that society. There would have been no freedom, bad governance, low human capital and bad economic growth. From an economics point of view institutions are conceived as a result of collective choices in a society to achieve gains from cooperations by reducing uncertainity, collective action dillemas and transaction costs. Regarding a sociological or mass culture perspective institutions frame meanings and beliefs. Similarly there are institutions with...
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