Report on Course: the Business Simulation
Report concerning the decisions and results of Period 2.
09.01.2013
Business simulation
Executive Summary
This report provides the Chairman of the board an analysis of the decisions and the results of the Company 1 in Period 2. The focus is given on how our company organized the process of planning in the Period 2 and I tried to critically analyze the results compared to our plans.
In period 2 our company was seemed to do better than the previous period (period 1), but in my opinion period 2 was the beginning of our company’s crisis. We didn’t adhere to our differentiation strategy and we ignored our objectives. I strongly believe that if we have acted much differently and have the chance to redo the planning of the decision making of period 2 we would perform much better in all next periods.
Contents 1) Introduction…………………………………………pg 4 2) Body…………………………………………………….pg 5
2.1) Planning of the Period 2………….…….pg 5
2.2) Critically analyze the results………....pg 6 3) Conclusion……………………………………………pg 9
Introduction
This report is an attempt of informing the chairman of the board of the Company’s 1 plans, actions and mistakes during the period 2.
It starts with the analysis of the process of planning and continues with the analysis of the results compared to our company’s plans.
2) Body
2.1) Planning of the Period 2.
To begin with the Price, we planned to have the same price as Period 1 ( 3,090 eur), because we knew that customers dislike changes in the price and we didn’t want to have dissatisfied customers especially when we hadn’t yet persuaded them that our product was the best in quality so we couldn’t risk losing many of them.
As for our investment in Advertisement we thought that if we kept investing the same amount (7.0mEur ) as Period 1 we would own the same or bigger market share.
Then about Sales force we were thinking of having 110 in that period because as the “Topsim” mentions a sales force of 110 could increase sales up
09.01.2013
Business simulation
Executive Summary
This report provides the Chairman of the board an analysis of the decisions and the results of the Company 1 in Period 2. The focus is given on how our company organized the process of planning in the Period 2 and I tried to critically analyze the results compared to our plans.
In period 2 our company was seemed to do better than the previous period (period 1), but in my opinion period 2 was the beginning of our company’s crisis. We didn’t adhere to our differentiation strategy and we ignored our objectives. I strongly believe that if we have acted much differently and have the chance to redo the planning of the decision making of period 2 we would perform much better in all next periods.
Contents 1) Introduction…………………………………………pg 4 2) Body…………………………………………………….pg 5
2.1) Planning of the Period 2………….…….pg 5
2.2) Critically analyze the results………....pg 6 3) Conclusion……………………………………………pg 9
Introduction
This report is an attempt of informing the chairman of the board of the Company’s 1 plans, actions and mistakes during the period 2.
It starts with the analysis of the process of planning and continues with the analysis of the results compared to our company’s plans.
2) Body
2.1) Planning of the Period 2.
To begin with the Price, we planned to have the same price as Period 1 ( 3,090 eur), because we knew that customers dislike changes in the price and we didn’t want to have dissatisfied customers especially when we hadn’t yet persuaded them that our product was the best in quality so we couldn’t risk losing many of them.
As for our investment in Advertisement we thought that if we kept investing the same amount (7.0mEur ) as Period 1 we would own the same or bigger market share.
Then about Sales force we were thinking of having 110 in that period because as the “Topsim” mentions a sales force of 110 could increase sales up