K&N Final Report

Topics: Marketing, Pricing, Distribution Pages: 29 (8758 words) Published: November 22, 2012
Report On Marketing Management
K&N’s (Marketing Mix)

Submitted To:
Madam Shumaila Dilawar

Submitted By:

Aneela Jabbar

Aqsa Mehmood

Arif Zafar

Rabeea Rafiq
Sahar Naveed

Sana Fatima Malik

Zobia Malik

We dedicate this work solely to our loving and supporting friends and teachers and those who have ever been praying for our success.


First and foremost, we would like to thank our Creator, Family and Friends for their undying love. We would never have come so far without them. We would also like to take this opportunity to thank my teacher, Madam Shumaila Dilawar, for her insightful guidance. Last but not least, we would like to thank our friends at Institute of Management Sciences that have always been proved helpful. For everything that is right, credit goes to all of the above. For anything that is wrong, we are culpable.

Practical leaning is an essential part of my education and it is the specialty that distinct the department of IMS from others. To have deep understanding of the concepts, only theoretical knowledge does not provide the concrete base. In this report we have bridge that gap. The knowledge we acquired through this experience will be long lasting. Since we ourselves explored the field o work and analyzed different factors and variables.

Introduction of K&N’s
K&N’s, a founding pillar and beacon for Pakistan’s Poultry Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation. Building on years of poultry expertise and commitment to food-safety, K&N’s integrated all poultry production activities under one umbrella to bring you safe and healthy chicken by managing and controlling all stages of production. The year 1964; Pakistan a young independent nation forging ahead towards a dream: self sufficiency in food production. Malnutrition remained a major problem and one out of four children died before attaining the age of five. 80% of ailing children were affected with diseases caused by protein, vitamin and mineral deficiency. Poultry production, the quickest and least expensive way of filling the protein gap was planned to overcome malnutrition. Backyard poultry farming had to graduate to a more professional level. January 1964, a young man, Khalil Sattar, still a college student, had the vision to foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks. Little had he known this flock was to become the foundation stone of K&N’s? This was the simple, inspired and nationalistic beginning of K&N’s with a single-minded objective of providing better nutrition for Health and Happiness of the Nation. Poultry Breeding

K&N’s maintains layer and broiler parent stock populations in different regions of Pakistan. Layer parent stock farms are located in the south and broiler parents are bred in the colder mountainous northern region. Both types of parents are housed at isolated breeder farms. To ensure strict bio-security, all breeder farms work on the important principle of all-in-all-out to avoid multiple ages at any breeder farm. Breeding stock is housed in environment-controlled houses equipped with most modern ventilation, cooling and heating equipment. Some of the world’s best performances have been achieved at K&N’s. Strict bio-security measures are taken at all farms to reduce the risk of disease transmission through mechanically and physically transferred disease causative agents. Careful attention is paid to bird health, vaccination, weightage and selection to maintain healthy and uniform breeding flocks. Hatching-eggs are cooled down inside air conditioned, humidified egg-rooms, packed and dispatched in sanitized and environment-controlled vehicles to company owned hatcheries located...
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