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Jamaica Broilers Group

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Jamaica Broilers Group
INTRODUCTION Strategic management refers to the art of planning your business at the highest possible level, and focuses on building a solid underlying structure to your business in order to maintain a competitive edge over your competitors. Strategic management hinges upon answering three key questions; what are the business objectives, what are the best ways to achieve these objectives, and what resources are required to achieve these objectives.

Strategic Management is defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives (David, 11th ed. P.5). The purpose of this study is to show the importance of strategic management to the sustainability, profitability and growth of organizations, illustrated by a critical analysis of The Jamaica Broilers Group of Companies (JB). The study will look at the company’s objectives, its strengths, weakness, opportunities and threats. The company’s financial statements will also be examined to ascertain the financial status of the company. Additionally, Jamaica Broilers impact on nation building will also be examined. Recommendations will be given to suggest ways that Jamaica Broilers Group of Companies can improve their weak areas and as best as possible minimized the threats while capitalizing on their present opportunities and strengths. Overview of Jamaica Broilers

The Jamaica Broilers Group of Companies is one of the most advanced and diversified agricultural producers in any developing nation today. The company owes its success to a dependency on God 's guidance with effective management, an attitude of service, and a firm commitment to goodwill of all our stakeholders. Using state-of-the-art technologies throughout the production and processes, each of our Group’s divisions constantly strives to achieve – and surpass – international standards of efficiency and quality. The



References: November 30, 2009. November 30, 2009. November 30, 2009. November 30, 2009 . Observer Business Reporter. “LOJ seeks Broilers former HQ”. April 24, 2004. September 27, 2006. Retrieved on December 1, 2009. December 1, 2009.

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