Food production

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Modern industrial food production's advantages over prior methods are largely based on modern cheap, fast transport and limited product variability. But transport costs and delays cannot be completely eliminated. So, where distance strained industrial suppliers' reach, where consumers had strong preference for local variety, farmers' markets remained competitive with other forms of food retail. Recently, consumer demand for foods that are fresher (spend less time in transit) and foods with more variety—has led to growth of farmers' markets as preferred food-retailing mechanisms.
Farmers' markets can offer farmers increased profit over selling to wholesalers, food processors, or large grocery firms. This, due to the fact that the middlemen are locked out of the chain.[3] By selling directly to consumers, produce often needs: less transport less handling less refrigeration less time in storage
By selling in an outdoor market, the cost of land, buildings, lighting and air-conditioning is also reduced or eliminated. Farmers may also retain profit on produce not sold to consumers, by selling the excess to canneries and other food-processing firms. At the market, farmers can retain the full premium for part of their produce, instead of only a processor's wholesale price for the entire lot.
Where consumers perceive the farmers' produce as of equal or better quality than produce available through grocers, farmers may retain most of the cost savings to themselves. Some farmers also prefer the simplicity, immediacy, transparency and independence of selling direct to consumers. By contrast, relations with agricultural conglomerates can be burdened with quite complex contractual details.
To communitiesAmong the benefits often touted for communities with farmers' markets: Farmers' markets help maintain important social ties, linking rural and urban populations and even close neighbors in mutually rewarding exchange.[4] market traffic generates traffic

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