Eprovenance & the Wine Market
eProvenance & the Wine market
Below follows an analysis of and business plan for eProvenance, a start up firm in the wine industry.
The key players in the wine market are: * Soil and grape growers/ viticultors * Producers (wineries & chateux) * Technology/Marketing/ Development (aspects at different levels) * Local Merchants (negociants) * Importers & wholesalers * Transporters * Local Retailers * End Consumer
The key sellers in this market are the growers, producers, as well as factors who aid in production by providing services and information, like Eric Vogt;
Key buyers are the local merchants and retailers, importers and wholesalers and the end consumers (at home or in restaurants). The end user is by far the main buyer because he is the ultimate decision maker.
Key sellers value recognition and profits. I think all sellers are in business to make money but in the case of the old tradition as wine making the producers and growers take pride in the product the put out.
Key buyers are incentivized by different things, while good value matters for some end consumers, others view wine as an investment and value its provenance, quality and name.
I think that it depends on how you define a two sided market. In the sense that the price of inputs has an impact on the price and ultimately on the demand I think that yes, this is a two sided market. In Vogt’s words he was hoping to establish a (“creative Partnership” with each party focusing on what it did best). I believe this is a two sided market in which the service provider creates revenue by adding value to the wine making business. Both benefit from working together. The producer benefits from added value in different forms because this is a market that supports use, process and collaboration value. Vogt as the service provider is currently benefiting from leveraging the established names of world famous Chateaux to expand his business.
Vogt started his
Below follows an analysis of and business plan for eProvenance, a start up firm in the wine industry.
The key players in the wine market are: * Soil and grape growers/ viticultors * Producers (wineries & chateux) * Technology/Marketing/ Development (aspects at different levels) * Local Merchants (negociants) * Importers & wholesalers * Transporters * Local Retailers * End Consumer
The key sellers in this market are the growers, producers, as well as factors who aid in production by providing services and information, like Eric Vogt;
Key buyers are the local merchants and retailers, importers and wholesalers and the end consumers (at home or in restaurants). The end user is by far the main buyer because he is the ultimate decision maker.
Key sellers value recognition and profits. I think all sellers are in business to make money but in the case of the old tradition as wine making the producers and growers take pride in the product the put out.
Key buyers are incentivized by different things, while good value matters for some end consumers, others view wine as an investment and value its provenance, quality and name.
I think that it depends on how you define a two sided market. In the sense that the price of inputs has an impact on the price and ultimately on the demand I think that yes, this is a two sided market. In Vogt’s words he was hoping to establish a (“creative Partnership” with each party focusing on what it did best). I believe this is a two sided market in which the service provider creates revenue by adding value to the wine making business. Both benefit from working together. The producer benefits from added value in different forms because this is a market that supports use, process and collaboration value. Vogt as the service provider is currently benefiting from leveraging the established names of world famous Chateaux to expand his business.
Vogt started his