A Report on Research on Consumer Perception on Big Bazaar (Kacheguda)

Topics: Retailing, Exploratory research, Shopping mall Pages: 22 (5536 words) Published: July 11, 2011
A report on Research on
Consumer Perception on Big Bazaar (Kacheguda)

Submitted in partial fulfillment of the requirements of the
M.B.A Degree Summer Training

Registration NO – 11010274


I hereby declare that this research report entitled “Customer perception towards Big Bazaar, (Kacheguda)” is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course, Lovely Professional University at Punjab.

Place : HyderabadP.Deekshith
Date : Reg.No:11010274


This is to acknowledge the management of Big Bazaar for having permitted me to under go my research report as part of MBA course.

I am extremely thankful to Mr. Maheder sir and Mr.Ashok sir, for giving me an opportunity to under go the training at their esteemed organization, my sincere gratitude to all those who have responded to my queries.

I would like to acknowledge the guidance given by the internal guide Prof. Lokesh Jasrai in undergoing the research report and preparation of training work.

Finally I would like to thank my parents and all my friends
who have stood beside me in completing my training.



S.NoParticularsPage No
1Executive summary5
2Industry profile8
3Retail reform11
4Company profile13
5Future group15
6Lines of business17
7Statement of problem23
8Objective of the study25
9Scope of the study27
10Research design29


Executive Summary

Big Bazaar is a chain of shopping malls in India owned by the Pantaloon Group. Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar India’s favorite shopping destination.

Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. It was started in the year 2001 with the slogan “Is se sasta aur achcha kahin nahi”.

The title of the project is “Customer perception towards Big Bazaar (Kacheguda)”. The purpose of the study is to understand how the customers perceive the store and provide suggestions for improvement. The type of the research design used was the Descriptive Research design and the sampling procedure that was followed was non probabilistic convenience sampling.

The total sample size for the study is 1000 respondents across all the ages, income category, occupation and gender. Bar charts and other useful tools are used for the analysis of the study. Some of the limitations of the study include the biased responses provided by the respondents the sample may not represent the whole population, and most customers were busy with shopping are some of them. Structured questionnaire were used to get the responses from the respondents by personally interviewing them in the store.

Some of the suggestions provided by the respondents for improvement include increasing the efficiency of the billing system in weekends and during festive seasons, proper arrangement of the products, reducing too much crowd during festive seasons and improvement in parking facility.

Based on the findings the conclusion was that the overall perception of the customers towards the store is good. The overall perception was good but there is still scope of improvement, which are the recommendations given for the study include priority given on the basis of quantity of purchase in the queue to complete the billing formalities, proper trimming or arrangement of the products, making Star Sitara saloon aware and attractive, attracting the customers by conveying the benefits of visiting the store during off season, improving the...
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