A Report on Research on Consumer Perception on Big Bazaar (Kacheguda)

Powerful Essays
A report on Research on
Consumer Perception on Big Bazaar (Kacheguda)

Submitted in partial fulfillment of the requirements of the
M.B.A Degree Summer Training

By
P.DEEKSHITH
Registration NO – 11010274

Declaration

I hereby declare that this research report entitled “Customer perception towards Big Bazaar, (Kacheguda)” is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course, Lovely Professional University at Punjab.

Place : Hyderabad P.Deekshith
Date : Reg.No:11010274

Acknowledgement

This is to acknowledge the management of Big Bazaar for having permitted me to under go my research report as part of MBA course.

I am extremely thankful to Mr. Maheder sir and Mr.Ashok sir, for giving me an opportunity to under go the training at their esteemed organization, my sincere gratitude to all those who have responded to my queries.

I would like to acknowledge the guidance given by the internal guide Prof. Lokesh Jasrai in undergoing the research report and preparation of training work.

Finally I would like to thank my parents and all my friends who have stood beside me in completing my training.

Deekshith

TABLE OF CONTENT

S.No Particulars Page No
1 Executive summary 5
2 Industry profile 8
3 Retail reform 11
4 Company profile 13
5 Future group 15
6 Lines of business 17
7 Statement of problem 23
8 Objective of the study 25
9 Scope of the study 27
10 Research design 29
11 Limitations 33
12 Findings 35
13 Conclusion 40
14 Recommendations 41
15 Bibliography 43

EXECUTIVE SUMMARY

Executive Summary

Big Bazaar is a chain of shopping malls in India owned by the Pantaloon Group. Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar India’s favorite shopping destination.

Big Bazaar is the destination where you

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