A Comparative Analysis of the Services Provide by the Private vs Public Banks
EXECUTIVE SUMMARY
The given report is a part- fulfillment of the training done at Kotak Mahindra Bank,Agra as a management trainee. The study is basically confined to the banking industry. The aim of the study is to understand the products and services of Kotak Mahindra bank designed for the productive customers in retail banking, compared to the other public sector bank like Punjab National Bank (PNB). This study will help us apply our classroom learning to understand how things work practically in the real world.
The world of banking has assumed a new dimension at dawn of the 21st century with the advent of tech banking, thereby lending the industry a stamp of universality. In general, banking may be classified as retail and corporate banking. Retail banking, which is designed to meet the requirement of individual customers and encourage their savings, includes payment of utility bills, consumer loans, credit cards, checking account and the like. Corporate banking, on the other hand, caters to the need of corporate customers like bills discounting, opening letters of credit, managing cash, etc.
Application of marketing concept in the banking sector was introduced to enhance the customer satisfaction the policy of privatization of banking services aims at encouraging the competition in the banking sector and introduction of financial services. Consequently, services such as Demat, Internet banking, venture capital, etc came into existence to cater to the needs of public. An important agenda for every banker today is greater operational efficiency and customer satisfaction.
The study is begun with get through the macroeconomic overview and the effect of monetary policies of RBI on the banking services. Kotak Mahindra Finance Ltd. is the first non-banking finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd. Today, we are one of the fastest growing bank and among the most admired financial institutions in India.
It offers
The given report is a part- fulfillment of the training done at Kotak Mahindra Bank,Agra as a management trainee. The study is basically confined to the banking industry. The aim of the study is to understand the products and services of Kotak Mahindra bank designed for the productive customers in retail banking, compared to the other public sector bank like Punjab National Bank (PNB). This study will help us apply our classroom learning to understand how things work practically in the real world.
The world of banking has assumed a new dimension at dawn of the 21st century with the advent of tech banking, thereby lending the industry a stamp of universality. In general, banking may be classified as retail and corporate banking. Retail banking, which is designed to meet the requirement of individual customers and encourage their savings, includes payment of utility bills, consumer loans, credit cards, checking account and the like. Corporate banking, on the other hand, caters to the need of corporate customers like bills discounting, opening letters of credit, managing cash, etc.
Application of marketing concept in the banking sector was introduced to enhance the customer satisfaction the policy of privatization of banking services aims at encouraging the competition in the banking sector and introduction of financial services. Consequently, services such as Demat, Internet banking, venture capital, etc came into existence to cater to the needs of public. An important agenda for every banker today is greater operational efficiency and customer satisfaction.
The study is begun with get through the macroeconomic overview and the effect of monetary policies of RBI on the banking services. Kotak Mahindra Finance Ltd. is the first non-banking finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd. Today, we are one of the fastest growing bank and among the most admired financial institutions in India.
It offers