Strategic Marketing Plan for Uttara Bank Ltd
STRATEGIC MARKETING PLAN FOR UTTARA BANK LIMITED
Prepared for Dr. Razia Begum Professor
Department of Marketing University of Dhaka
Prepared by
Sohael S. Tasneem
ID: 40915035, Batch: 15th
EMBA Program
Department of Marketing
University of Dhaka
-------------------------------------------------
Acknowledgement
In the course requirement of Strategic Marketing Management, I have had to write an assignment and submitted to the Instructor. The title of my term paper is “STRATEGIC MARKETING PLAN FOR UTTARA BANK LIMITED". Dr. Razia Begum, Instructor of Strategic Marketing Management helped me much understand about the topic. She also gave me necessary instructions to write the assignment correctly. No necessary to say that without his helping hand, it would be impossible for me to write the term paper. I also give thanks to my classmates for helping me in many ways.
Sohael S. Tasneem ID NO: 40915035
MBA (Evening), 15th Batch CONTENTS SL NO. | TOPIC | PAGE N0 | 1 2 3 4 5 6 | Executive SummaryAn Introduction to Uttara Bank LimitedMarket Situation & AnalysisMarket Target DescriptionMarketing Program Positioning StrategyObjectives, Strategies and ProgramConclusion Bibliography | |
EXECUTIVE SUMMARY
As a private commercial bank, Uttara Bank has not yet given up its monopolistic approach in banking business though a number of other commercial banks have entered into banking sector with the aim of faster services and automation in their services. As a result, the bank is losing its valuable customers. Recently, the management committee of the bank has undertaken several strategic measures to make the bank more customers centric. Important measures are quick and better customer service, recruiting talented employees and extensive promotional activities of the products and services. In further discussion, I will interpret the strategies and related aspects.
AN INTRODUCTIN OF UTTARA BANK LIMITED
Uttara
Prepared for Dr. Razia Begum Professor
Department of Marketing University of Dhaka
Prepared by
Sohael S. Tasneem
ID: 40915035, Batch: 15th
EMBA Program
Department of Marketing
University of Dhaka
-------------------------------------------------
Acknowledgement
In the course requirement of Strategic Marketing Management, I have had to write an assignment and submitted to the Instructor. The title of my term paper is “STRATEGIC MARKETING PLAN FOR UTTARA BANK LIMITED". Dr. Razia Begum, Instructor of Strategic Marketing Management helped me much understand about the topic. She also gave me necessary instructions to write the assignment correctly. No necessary to say that without his helping hand, it would be impossible for me to write the term paper. I also give thanks to my classmates for helping me in many ways.
Sohael S. Tasneem ID NO: 40915035
MBA (Evening), 15th Batch CONTENTS SL NO. | TOPIC | PAGE N0 | 1 2 3 4 5 6 | Executive SummaryAn Introduction to Uttara Bank LimitedMarket Situation & AnalysisMarket Target DescriptionMarketing Program Positioning StrategyObjectives, Strategies and ProgramConclusion Bibliography | |
EXECUTIVE SUMMARY
As a private commercial bank, Uttara Bank has not yet given up its monopolistic approach in banking business though a number of other commercial banks have entered into banking sector with the aim of faster services and automation in their services. As a result, the bank is losing its valuable customers. Recently, the management committee of the bank has undertaken several strategic measures to make the bank more customers centric. Important measures are quick and better customer service, recruiting talented employees and extensive promotional activities of the products and services. In further discussion, I will interpret the strategies and related aspects.
AN INTRODUCTIN OF UTTARA BANK LIMITED
Uttara