Zara - It for Fast Fashion

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ZARA
IT for fast fashion

TOPICS | PAGE NUMBER | ZARA IT for fashion- A Background | 3 | Implementation of IS in designing | 3 | Implementation of IS in purchase | 4 | Implementation of IS in manufacturing | 4 | Implementation of IS in distribution system | 5 | Implementation of IS in retailing | 6 | Implementation Issues with People | 7 | Implementation Issues with Procedures | 9 | Implementation Issues with Devices | 10 | Implementation Issues with Software and Database | 11 |
CONTENTS

Zara IT for fast fashion back ground.
Zara is one of the six retailing chains owned by Inditex (Industria de Diseilo Textil) of Spain who designs, manufactures, and sells apparel, footwear, and accessories for women, men, and children through Zara and five other chains around the world. Zara’s success is based on a business system that depends on vertical integration, in-house production, quick response, one centralized distribution centre, and low advertising cost all of which made it so successful thus far.
The following are the points that summarize the case Zara: It for fast fashion. * Zara’s POS terminals are currently being run on a DOS-based system (which is barely supported anymore) * The current culture places importance on human conversation-based fieldwork, intuitive Analysis, forecasting (via Commercials), and decentralized decision-making. * The Old World mentality of some Zara managers asserts that the old, but operational, system is not broken, and therefore, not in need of fixing. They are only half right. * Since the business model places an emphasis on a rapid response to trend-influenced customer demand and relies on no advertising, growth through IT-fused change contrasts with both the existing processes and the culture which made them.

Question (1): Discuss the case study as an IS practical implementation, showing its potential for supporting enterprise growth. (Consider the value chain)

Implementation of IS

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