What Makes You Happy
Hall-Evans 1
Susan Hall-Evans
S. Fong
English 1a
09/25/2014
What Makes You Happy?
Advertising is tricky. The challenge facing most advertising groups is creating the allure to get the
consumer to buy their products. In advertising the lay out is just as important as the context of the ad.
The advertisers use all forms to entice us: color, typography, catch words, and of course things that
appeal to our vulnerabilities. These catch words are words which are meant to deceive the consumers.
Advertising comes to us in a variety of ways. You see ads on television for products that promise to
make you beautiful, popular and increase your sex appeal. Ads are meant to stick in your mind and the
advertisers hope when you go shopping you will remember their product. Just think about the catchy
little tune for Speedy Alka-Seltzer: “Plop, plop, fizz, fizz oh what a relief it is.”(Wolkomir “You Are
What YOU BUY”, 21.) I will be comparing three different jean advertisements using (Fowles “Fifteen
Basic Appeals” ) to discuss some of the techniques in this essay.
The three jeans ads are: Sports Illustrated The 60th Anniversary Issue for Buffalo, Details The
Fashion Issue for Luxe Performance, and Western Horseman for Cinch Jeans & Shirts. One of the
things the ads for Buffalo Jeans and Luxe Performance have in common is they are both in the black,
white and gray tone in contrast to the ad from Cinch Jeans. The color lay out for Cinch Jeans & Shirt ad
is in Orange, Blue and White. The color orange is a bright, happy color that reminds us of the sun. The
clean white is associated with the good guy, and our western man is wearing a white hat so we are to
assume they are good strong jeans. With the sun light tones of muted white and tan in the background
the jean and shirt are more noticeable. The dark blue color, similar to the, night sky works well with
the
Susan Hall-Evans
S. Fong
English 1a
09/25/2014
What Makes You Happy?
Advertising is tricky. The challenge facing most advertising groups is creating the allure to get the
consumer to buy their products. In advertising the lay out is just as important as the context of the ad.
The advertisers use all forms to entice us: color, typography, catch words, and of course things that
appeal to our vulnerabilities. These catch words are words which are meant to deceive the consumers.
Advertising comes to us in a variety of ways. You see ads on television for products that promise to
make you beautiful, popular and increase your sex appeal. Ads are meant to stick in your mind and the
advertisers hope when you go shopping you will remember their product. Just think about the catchy
little tune for Speedy Alka-Seltzer: “Plop, plop, fizz, fizz oh what a relief it is.”(Wolkomir “You Are
What YOU BUY”, 21.) I will be comparing three different jean advertisements using (Fowles “Fifteen
Basic Appeals” ) to discuss some of the techniques in this essay.
The three jeans ads are: Sports Illustrated The 60th Anniversary Issue for Buffalo, Details The
Fashion Issue for Luxe Performance, and Western Horseman for Cinch Jeans & Shirts. One of the
things the ads for Buffalo Jeans and Luxe Performance have in common is they are both in the black,
white and gray tone in contrast to the ad from Cinch Jeans. The color lay out for Cinch Jeans & Shirt ad
is in Orange, Blue and White. The color orange is a bright, happy color that reminds us of the sun. The
clean white is associated with the good guy, and our western man is wearing a white hat so we are to
assume they are good strong jeans. With the sun light tones of muted white and tan in the background
the jean and shirt are more noticeable. The dark blue color, similar to the, night sky works well with
the
Cited: Fowles, Jib. “Advertising 's Fifteen Basic Appeals.” Lutz, William “With These Words I Can Sell You Anything” Cinch Jeans and Shirts. Advertisement. Western Horseman September 2014: 129 Back inside cover Buffalo Jeans. Advertisement. Sports Illustrated August 11, 2014: 30. Print Luxe Performance. Advertisement. Details March 2014: 89 Print