What Is The Media Strategy For Monster Energy
Media Brand Strategy for Monster Energy
The media brand strategy for Monster energy drinks consists of many different levels of digital media and brand sponsorships. They tend to shy away from the mass media mediums such as television, radio, and billboards. They are doing things that are unheard of in the realm of advertising for a company that is so successful. The target audience for Monster is males in their teens and 20’s mostly. To be able to reach this target audience, Monster has to think of ways to be able to reach their audience where they are going to have their attention focused at. The way Monster is able to reach their target audience is by first sponsoring athletes in extreme sports such as motocross, snowboarding,
The media brand strategy for Monster energy drinks consists of many different levels of digital media and brand sponsorships. They tend to shy away from the mass media mediums such as television, radio, and billboards. They are doing things that are unheard of in the realm of advertising for a company that is so successful. The target audience for Monster is males in their teens and 20’s mostly. To be able to reach this target audience, Monster has to think of ways to be able to reach their audience where they are going to have their attention focused at. The way Monster is able to reach their target audience is by first sponsoring athletes in extreme sports such as motocross, snowboarding,