Ufc Executive Summary
January 5, 2012
Brand Vision:
Our brand vision is to move into international markets. Fighting is a universal sport, everyone understands it, and the UFC focuses their strategy on how they can replicate their success in different cultures. The goal is to localize the UFC as much as possible. We recognize that the product must be tweaked a little bit for each delivery. We have offices all over the world to understand each individual market.
Brand Definition:
UFC is the undisputed champ of the mixed martial arts world. According to Forbes, UFC is likely to generate $250 million this year, about 90 percent of all mixed martial arts revenue. The matches often sell out venues, such as the 13,300-capacity MGM Grand Garden Arena in Las Vegas, …show more content…
"UFC has a deep, passionate fan base," says Mark-Hans Richer, chief marketing officer for Harley-Davidson (nyse: HOG - news - people ), which along with Bud Light is a corporate sponsor. "Advertising to such an engaged group of young males is important to us because we want and need to be selling to the next generation of motorcycle riders." Ultimate fighting has also spawned a few side industries (which UFC doesn't own). Sportswear firms like Tap out, American Fighter and Warrior Wear sell an assortment of workout clothes and accessories (wallets, key chains, stickers). Children as young as 6 are taking MMA classes in place of the karate or tae kwon do lessons of a generation ago.
The UFC has made it clear that it will aggressively squash competitors; the UFC will schedule an event on the same day as its competitor’s events.
Brand Stakeholders and Target:
The UFC, owned by Zuffa, LLC is a small and private company categorized under Sports Promoters Managers and Recruiters. Current estimates show this company employs a staff of approximately …show more content…
The company was acquired for $2 million in 2001. In 2009, UFC received a qualified offer exceeding $1 billion. UFC has led the regulatory effort for the sport of mixed martial arts, and UFC events are now sanctioned by the most prestigious regulatory bodies in the world, including the California, Nevada, New Jersey, Illinois and Pennsylvania State Athletic Commissions. Over the last 10 years, UFC has grown into the world’s largest live pay-per-view event content provider, holding more than 12 pay-per-view events annually and 30 live arena events around the world. With offices in the United States and United Kingdom, UFC has expanded its television programming distribution to more than 145 countries, territories and jurisdictions, which is seen in 354 million homes worldwide in 19 different
Brand Vision:
Our brand vision is to move into international markets. Fighting is a universal sport, everyone understands it, and the UFC focuses their strategy on how they can replicate their success in different cultures. The goal is to localize the UFC as much as possible. We recognize that the product must be tweaked a little bit for each delivery. We have offices all over the world to understand each individual market.
Brand Definition:
UFC is the undisputed champ of the mixed martial arts world. According to Forbes, UFC is likely to generate $250 million this year, about 90 percent of all mixed martial arts revenue. The matches often sell out venues, such as the 13,300-capacity MGM Grand Garden Arena in Las Vegas, …show more content…
"UFC has a deep, passionate fan base," says Mark-Hans Richer, chief marketing officer for Harley-Davidson (nyse: HOG - news - people ), which along with Bud Light is a corporate sponsor. "Advertising to such an engaged group of young males is important to us because we want and need to be selling to the next generation of motorcycle riders." Ultimate fighting has also spawned a few side industries (which UFC doesn't own). Sportswear firms like Tap out, American Fighter and Warrior Wear sell an assortment of workout clothes and accessories (wallets, key chains, stickers). Children as young as 6 are taking MMA classes in place of the karate or tae kwon do lessons of a generation ago.
The UFC has made it clear that it will aggressively squash competitors; the UFC will schedule an event on the same day as its competitor’s events.
Brand Stakeholders and Target:
The UFC, owned by Zuffa, LLC is a small and private company categorized under Sports Promoters Managers and Recruiters. Current estimates show this company employs a staff of approximately …show more content…
The company was acquired for $2 million in 2001. In 2009, UFC received a qualified offer exceeding $1 billion. UFC has led the regulatory effort for the sport of mixed martial arts, and UFC events are now sanctioned by the most prestigious regulatory bodies in the world, including the California, Nevada, New Jersey, Illinois and Pennsylvania State Athletic Commissions. Over the last 10 years, UFC has grown into the world’s largest live pay-per-view event content provider, holding more than 12 pay-per-view events annually and 30 live arena events around the world. With offices in the United States and United Kingdom, UFC has expanded its television programming distribution to more than 145 countries, territories and jurisdictions, which is seen in 354 million homes worldwide in 19 different