achievement for woman is to be a woman that is wanted by a man. This image confirms stereotypical western beliefs of a woman’s body image and her gender role in society.
Female sexual objectification involves a woman being viewed primarily as an object of male sexual desire.
Women are seen this way due to the sexually oriented representations of women in advertising and media, women being portrayed as weak or submissive through media such as advertising, men brazenly evaluating or judging women sexually or aesthetically in public spaces and events, such as beauty contests, and the presumed need for cosmetic surgery. Sexual objectification can lead to negative psychological effects including eating disorders, depression and sexual dysfunction that can give women a negative self image because of the belief that their intelligence and competence not in any way acknowledged by society. mass media and advertising has been known for promoting the objectification of women to help promote goods and
services.