Gender Stereotypes In Advertising

To begin with, advertising perpetuates many different types of stereotyping. This includes, gender, racial, and sexual types of stereotypes. Most viewers notice the stereotypes that occur in the advertisements. Some critics of advertising believe that negative stereotypes of women and minorities are common in advertising. They argue that much advertising still portray women as the weaker gender whose primary responsible to care for the children and the home, or as sex objects. Any negative or bad press can quickly destroy an image of a person. Therefore, when females begin to see themselves has sex objects; it results in severe personal problems. The problems that it could result in are self-harm, suicide, depression and body dismorphic disorder.
It is unethical to children, especially young teens. Boys are often displayed as violent or insistent, while girls are portrayed as more exquisite or feminine. Some advertisements play to the stereotype of young men as shallow and superficial. Beer commercials, for instance, often demonstrate males as showing effort of engaging in sophomoric pranks or actions to impress women. With married couples in the process of making a household decision, the husband may be presented as a fairly dim individual who means well but is essentially incompetent. The wife, on the other hand, is depicted as the one who is really in control of the situation and knows how to rectify the problem by using the advertised products. Advertising can also perpetuate racial stereotypes that have lasted for generations. Take McDonald's for consideration. It came under heavy criticism for creating an advertisement depicting Chinese people who had difficulty pronouncing the letter "r." In England, the Advertising Standards Authority banned an ad showing a black man playing a ukulele and repeating every word a white man says, saying that the ad could be seen as showing blacks as subservient or inferior to