Week 4
CRM System – Week 4 Learning Team Assignment
University of Phoenix
Research and Analysis of CRM Systems In order for companies to remain competitive it’s important that a strong and loyal customer base be established. While there are many methods to attaining customer information and customer responses, this can be done more successfully through the use of a Customer Relationship Manager (CRM) software package. There are many CRM software packages in use today, however, it’s important that the organization determines its need and implement a CRM that will work for their companies specific demands. This is a key search criteria to assure that the organization does not either implement a CRM that has too many unused features or a CRM that does not have enough or required features within it’s programming code.
Customer Relationship System Software Package Comparisons As Phoenix Wireless seeks to employ a CRM system to attain a customer base and have the ability to store customer data input, it is important for the organization to recommend and compare at least two different CRM software packages that will be both cost effective and suited to meet the organizations needs. In researching the various CRM Systems, two CRM systems that have been found to be suitable and cost effective were compared. The two software systems were SugarCRM and Sales Force Automation. Both software packages have components that can be used for the success of establishing a customer service database but have its advantages/disadvantages.
SugarCRM Software Package SugarCRM is open-source software that comes in a few different editions: Community (free), Professional, Corporate, Enterprise, and Ultimate. The software can also be rented as an on-demand application or installed on-premise. While most organizations would not even think to utilize open-source software into their infrastructure, I believe that this software
University of Phoenix
Research and Analysis of CRM Systems In order for companies to remain competitive it’s important that a strong and loyal customer base be established. While there are many methods to attaining customer information and customer responses, this can be done more successfully through the use of a Customer Relationship Manager (CRM) software package. There are many CRM software packages in use today, however, it’s important that the organization determines its need and implement a CRM that will work for their companies specific demands. This is a key search criteria to assure that the organization does not either implement a CRM that has too many unused features or a CRM that does not have enough or required features within it’s programming code.
Customer Relationship System Software Package Comparisons As Phoenix Wireless seeks to employ a CRM system to attain a customer base and have the ability to store customer data input, it is important for the organization to recommend and compare at least two different CRM software packages that will be both cost effective and suited to meet the organizations needs. In researching the various CRM Systems, two CRM systems that have been found to be suitable and cost effective were compared. The two software systems were SugarCRM and Sales Force Automation. Both software packages have components that can be used for the success of establishing a customer service database but have its advantages/disadvantages.
SugarCRM Software Package SugarCRM is open-source software that comes in a few different editions: Community (free), Professional, Corporate, Enterprise, and Ultimate. The software can also be rented as an on-demand application or installed on-premise. While most organizations would not even think to utilize open-source software into their infrastructure, I believe that this software