we googled you

Topics: China, History of China, Han Chinese Pages: 5 (1132 words) Published: March 9, 2014
07th February, 2014

Fred Westen
Hathway Jones
Philadelphia, USA

Dear Mr Westen,
This is with reference to our discussion about the current issues you are facing. I have thoroughly analysed the situation as per our discussion on the 4th of February, 2014. Based on a critical analysis of the options available, I have presented my recommendation. I hope you find the report to be satisfactory.

You may contact me for further discussion and clarification on the same.


Executive Summary

After evaluating all the options based on various criteria the following solution has been identified: Mr Fred Westen should hire Ms Mimi Brewster in Hathway Jones’ US office to launch designer clothes in the US market for young people. To utilise Ms Brewster’s expertise on fashion trends in China, she can also be made part of the strategic team working on Chinese store launch. Further details of the evaluation criteria, action plan implementation and contingency plan are given in the report.


Situational Analysis
Hathway Jones is a luxury apparel retailer based in Philadelphia. During current times the firm was facing difficulty in maintaining its sales due to deteriorating customer perception of its image. Mr Fred Westen, who is the company CEO, plans on radically revamping the company’s image and product line as young people wanted clothes which were affordable and had more flair. As a part of this strategy Mr Westen planned on expanding the company’s operations into China. To head operations in China Mr Westen interviewed Ms Mimi Brewster who was his college friend’s daughter. Ms Brewster was born in China, spoke both Mandarin and a local dialect, and had completed her graduation cum laude from Berkeley majoring in modern Chinese history. She later completed her MBA from Stanford and got recruited by Eleanor Gaston, the largest clothing, shoes, and accessories company in the US. Mimi has been described by her employer as an aggressive, risk taking, dynamic, fashionable person. She has two successful brand launches credited to her. Being born in China she knew about the Chinese traditions, culture and what the China’s Yuppies wanted in terms of luxury goods. As a part of the hiring process Ms Virginia Flanders, Vice President of Human Resources, put together a file on Ms Brewster containing the letters of recommendation as well as the routine check on google. During her online search she found articles about Ms Brewster taking part in a protest against Chinese government outside their consulate in San Francisco. She told Mr Westen regarding her recent discovery about Ms Brewster and raised concern that her involvement in the new store’s launch may cause trouble for the company in China. When Mr Westen suggested asking Ms Brewster her side of the story Ms Flanders retorted that he should first consult the company lawyers to avoid any legal implications of the action. Although Mr Westen and Ms Flanders had always been at loggerheads the revelation caused Mr Westen to reconsider his decision regarding hiring Ms Brewster. Problem Statement

The course of action Mr Fred Westen should adopt while hiring Ms Mimi Brewster which is in the best interest of Hathway Jones.

1. Hire Ms Mimi Brewster for launching the store in China
2. Do not hire Ms Brewster in Hathway Jones
3. Arrange a second round of interview with Ms Brewster to discuss the current situation 4. Hire Ms Brewster in Hathway Jones’ US office

Criteria for Evaluation
The following are the criteria that I have used for evaluation. The numbers to the right correspond to the weights assigned to each criterion. Impact on Hathway Jones’ expansion plan 0.30
Relationship with Chinese government0.25
Credentials of the candidate0.20
Legal implications and firm’s reputation as an recruiter0.15 Relationship with John Brewster0.10...
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