we googled you
07th February, 2014
Fred Westen
CEO
Hathway Jones
Philadelphia, USA
Dear Mr Westen,
This is with reference to our discussion about the current issues you are facing. I have thoroughly analysed the situation as per our discussion on the 4th of February, 2014. Based on a critical analysis of the options available, I have presented my recommendation.
I hope you find the report to be satisfactory.
You may contact me for further discussion and clarification on the same.
Sincerely,
XYZ
Executive Summary
After evaluating all the options based on various criteria the following solution has been identified: Mr Fred Westen should hire Ms Mimi Brewster in Hathway Jones’ US office to launch designer clothes in the US market for young people. To utilise Ms Brewster’s expertise on fashion trends in China, she can also be made part of the strategic team working on Chinese store launch. Further details of the evaluation criteria, action plan implementation and contingency plan are given in the report.
Contents
Situational Analysis
Hathway Jones is a luxury apparel retailer based in Philadelphia. During current times the firm was facing difficulty in maintaining its sales due to deteriorating customer perception of its image. Mr Fred Westen, who is the company CEO, plans on radically revamping the company’s image and product line as young people wanted clothes which were affordable and had more flair. As a part of this strategy Mr Westen planned on expanding the company’s operations into China.
To head operations in China Mr Westen interviewed Ms Mimi Brewster who was his college friend’s daughter. Ms Brewster was born in China, spoke both Mandarin and a local dialect, and had completed her graduation cum laude from Berkeley majoring in modern Chinese history. She later completed her MBA from Stanford and got recruited by Eleanor Gaston, the largest clothing, shoes, and
Fred Westen
CEO
Hathway Jones
Philadelphia, USA
Dear Mr Westen,
This is with reference to our discussion about the current issues you are facing. I have thoroughly analysed the situation as per our discussion on the 4th of February, 2014. Based on a critical analysis of the options available, I have presented my recommendation.
I hope you find the report to be satisfactory.
You may contact me for further discussion and clarification on the same.
Sincerely,
XYZ
Executive Summary
After evaluating all the options based on various criteria the following solution has been identified: Mr Fred Westen should hire Ms Mimi Brewster in Hathway Jones’ US office to launch designer clothes in the US market for young people. To utilise Ms Brewster’s expertise on fashion trends in China, she can also be made part of the strategic team working on Chinese store launch. Further details of the evaluation criteria, action plan implementation and contingency plan are given in the report.
Contents
Situational Analysis
Hathway Jones is a luxury apparel retailer based in Philadelphia. During current times the firm was facing difficulty in maintaining its sales due to deteriorating customer perception of its image. Mr Fred Westen, who is the company CEO, plans on radically revamping the company’s image and product line as young people wanted clothes which were affordable and had more flair. As a part of this strategy Mr Westen planned on expanding the company’s operations into China.
To head operations in China Mr Westen interviewed Ms Mimi Brewster who was his college friend’s daughter. Ms Brewster was born in China, spoke both Mandarin and a local dialect, and had completed her graduation cum laude from Berkeley majoring in modern Chinese history. She later completed her MBA from Stanford and got recruited by Eleanor Gaston, the largest clothing, shoes, and