Visual Merchandising in Line with Apparel, Book and Shoe Retailing
Index
Preface
Acknowledgements
Index
Visual merchandising: Overview Indian Scenario Current scenario/Components Lifestyle Store
Crossword Store
ShoeMart Store
Visual Merchandising: Observation Study
Recommendation
Visual Merchandising: Overview
Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process. This is a nascent stage for the Indian retail industry; therefore a professional program on Visual Merchandising will go a long way in addressing this gap. The success of the program will be reflected in the better presentations, displays, indoor and outdoor communication about the stores. Visual Merchandising achieves the following:
• Educates the customers about the products and services offered creatively and effectively.
• Enables a successful selling process, from browsing to buying.
• Establishes a creative medium to present merchandise in a lifelike 3-D environment, thus creating a strong impact and recall value.
• Sets the context of the merchandise.
• Establishes the linkage between fashions, product design and marketing by keeping the focus on the product.
• Draws the attention of the customers and help them match their needs with the visually merchandised product.
VISUAL MERCHANDISING IN INDIA
As the concept of large retail stores gains ground in India, the practice and concept of VM is likely to grow. In the western countries VM receives highest priority in commercialization of product. As seasons change, the merchandise collections / planograms too change in a retail store. When such changes take place the store too undergoes a transformation in decor and visual presentation to appeal to the consumers while announcing new
Preface
Acknowledgements
Index
Visual merchandising: Overview Indian Scenario Current scenario/Components Lifestyle Store
Crossword Store
ShoeMart Store
Visual Merchandising: Observation Study
Recommendation
Visual Merchandising: Overview
Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process. This is a nascent stage for the Indian retail industry; therefore a professional program on Visual Merchandising will go a long way in addressing this gap. The success of the program will be reflected in the better presentations, displays, indoor and outdoor communication about the stores. Visual Merchandising achieves the following:
• Educates the customers about the products and services offered creatively and effectively.
• Enables a successful selling process, from browsing to buying.
• Establishes a creative medium to present merchandise in a lifelike 3-D environment, thus creating a strong impact and recall value.
• Sets the context of the merchandise.
• Establishes the linkage between fashions, product design and marketing by keeping the focus on the product.
• Draws the attention of the customers and help them match their needs with the visually merchandised product.
VISUAL MERCHANDISING IN INDIA
As the concept of large retail stores gains ground in India, the practice and concept of VM is likely to grow. In the western countries VM receives highest priority in commercialization of product. As seasons change, the merchandise collections / planograms too change in a retail store. When such changes take place the store too undergoes a transformation in decor and visual presentation to appeal to the consumers while announcing new