Visual Media

Topics: Food, Nutrition, Eating Pages: 4 (1126 words) Published: April 20, 2014
Trent Keys
Eng 101
Michelle Brown
WPI Final Draft
Analyzing Visual Media
Carl’s Jr. has been a very successful food corporation here in the states for the past few decades. They are very famous for their Star Burger and tasty desert treats on hand in the store. This very famous ad is played on national television to promote the codfish sandwich that Carl’s Jr. has to offer. It is done by the work of a very famous model and the mastermind of an author to sell a product to a nation that is hungry for fast food. The way this author is able to portray this piece of advertisement is through optical illusion, the use of sound, egos, pathos, and logos.

When first viewing this advertisement, a model is laying on a beautiful sunny beach eating a fish sandwich. But there is plenty more activity that is taking place that most people do not catch in the short thirty second ad. In order to make sure this advertisement catches the eye of the intended audience, it’s a necessity to make sure the actress will do just that. The mode of visual meaning is the actress chosen to do this ad, very famous model Nina Agdal. “She is one of the world’s top 20 best looking women alive.” This information is straight from the FORBS magazine. She was chosen for this part because of her beauty and professional acting skills. The food industry is such a competitive field with advertisements. The only way for Carl’s Jr. to get ahead of all the others is to make a drastic move by placing a model in one of their ads in order to promote a seasonal product. They did just that because the ad rated in at one of the highest that Carl’s Jr. has ever made. Men obviously rated it the highest, but women weren’t far behind.

America is now well over the 20 percent mark for the national obesity rate. That means that nearly one and five Americans are over weight! Carl’s Jr. doesn’t care about this fact because if they did, they wouldn’t be able to sell any of their unhealthy...
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